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    Is Your Website Portable?
    Engage your customers no matter where they are on the web.Internet marketers are finding that having a great web page is only great for as long as their customers remain focused on their site. Web developers will tell you that they can make your site more compelling, but, no matter how engaging a web page is, it will only be on the screen for a small fraction of the 4 to 6 hours the average user is surfing the internet on a given day. Optimizing your site for search engine hits will bring your customers to the mountain, but what if y
    nderstand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business w
    Unique Selling Proposition - If You Don't Have One You Won't Be In Business For Long
    “When it absolutely, positively has to be there overnight” “We’re number two. We try harder.” “Like a good neighbor_____ _____ is there”If you can name the companies that belong to the above Unique Selling Propositions than you can see the importance of having your own, it works!Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells you
    Most of us have a great business idea, but that is where you are different than the average person. You have already transformed your idea into action. Now, the most challenging step is how to network your business to create a large client base and make your business a wild success! Networking is an essential skill for business people, especially in the highly competitive craft industry. Here are some strategies to help you improve your networking skills and take your business to the next level.

    1. "Treat Others As You Would Like To Be Treated. It has been said, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” So, although scrap-booking is a highly competitive industry, the highest goal should be to treat your prospect/client wonderfully. This will produce an overwhelmingly positive relationship that will turn an average client into a raving fan.

    2. Ask questions of your potential client to better understand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business wi

    Do You Make These 5 Common Marketing Mistakes?
    The famous P.T Barnum once said, “Without promotion, something terrible happens, NOTHING!” And marketing (or promotion) is all about combating that dreaded ‘nothingness’. The question is… are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.Advertising is often the most common way this is ac
    make your business a wild success! Networking is an essential skill for business people, especially in the highly competitive craft industry. Here are some strategies to help you improve your networking skills and take your business to the next level.

    1. "Treat Others As You Would Like To Be Treated. It has been said, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” So, although scrap-booking is a highly competitive industry, the highest goal should be to treat your prospect/client wonderfully. This will produce an overwhelmingly positive relationship that will turn an average client into a raving fan.

    2. Ask questions of your potential client to better understand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business w

    Corporate Gift Giving Guidelines
    Corporate gift giving is a popular practice, and it will only continue to grow in popularity over the next years. Of course, if you are just getting started in corporate gift giving, there are a few things you should know:Who can you give corporate gifts to?· Clients· Employees· Business AssociatesWhich occasions is corporate gift giving best suited to? Practically any occasion:· To promote your company and its products and services· To say “thank you” and show your appreciation to employees,
    el.

    1. "Treat Others As You Would Like To Be Treated. It has been said, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” So, although scrap-booking is a highly competitive industry, the highest goal should be to treat your prospect/client wonderfully. This will produce an overwhelmingly positive relationship that will turn an average client into a raving fan.

    2. Ask questions of your potential client to better understand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business w

    The Seven C's: Partnership Danger Signs - The 6th C: Changing Vision
    A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 6th C: Changing VisionIn order for a business to be a success the vision and mission must be reflected in all aspects of the structure, the culture and the strategy by which business is conducted. Contained in these are core values and principles set forth by the owners and leaders. If there are discrepancies between any of these, I can assure you there will be problems.There are two parts to vision. One is the partne
    dustry, the highest goal should be to treat your prospect/client wonderfully. This will produce an overwhelmingly positive relationship that will turn an average client into a raving fan.

    2. Ask questions of your potential client to better understand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business w

    What is a Virtual Assistant Anyway
    The term Virtual Assistant or VA has been filtering around successful business circles for quite some time; yet, surprisingly, there are still some people who are unsure about what, exactly, a VA is. Quite simply, a Virtual Assistant is an independent entrepreneur who offers business support to other professionals or businesses in a wide variety of areas such as administration, technical, and creative. The catch is that the support is provided "virtually" with many VAs never actually meeting those with whom they collaborate.Now you'r
    nderstand their business and their goals and objectives. This also helps in the rapport building process. Developing an excellent rapport consequently improves your odds of securing the sales relationship. The more you know, the more your business will grow.

    3. Keep accurate notes on information regarding your prospects and their business. By understanding the clients background, goals and objectives, as well as their personal background… you can easily fit your product/service into their business. The fact that you care enough to retain their personal and professional information helps to build credibility and trust.

    4. Let other people market your business for you. One of the greatest ways to generate new business is to develop an army of professionals to make you look great! As a business owner, you have an array for products that are fairly inexpensive at your disposal. By enlisting a talented design team, those artists are the best representation of your goods and services at a fairly low cost to you. Let their best work be your calling card.

    5. Increase your visibility online by showcasing your products/services on a flashy website. Studies have shown that in the internet world, the site owner only has 4

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