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    Do Web Site Domain Names Matter?
    I am hard-pressed to think of any type of business these days that could not benefit from having a web site.Consumers just assume if you're in business that you have a web site. If they don't know your web site address, they type your business name into a search engine.Or, they add ".com" to the end of your business name to see what comes up.What Domain Name Should You Use?For these reasons it's important to not just have a web site, but to also have a domain name or URL (e.g. www.10stepm
    former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that t

    Do You Know the Rules?
    I've been watching my local basketball team, the Dallas Mavericks, struggling in their first round of the playoffs, hoping this is the year they take it all. I still have confidence that they can win, but an interesting thing occurred to me during last night's game. I was talking out loud to the TV as I often do during ball games (I think it is a guy thing) and many times I would shout something like "That looked like goal tending to me!", or "That wasn't Charging!".My wife patiently read her book as all of
    Thirteen-year-old Gary woke up with anxiety. Today is the day, he thought. I have to bring it with me. Mom told me it was what I needed, so it must be okay, he assured himself. However, even that small effort of self-assurance was not enough to calm the doubt that plagued his adolescent mind.

    Gary quickly got ready, gathered all his schoolbooks, some change for lunch, and “it” – The Brown Bag. “Boy, this is heavy”, he thought. He didn’t remember it being that massive the night before. His mother calmly assured him everything was okay and encouraged him out the door.

    Upon arriving at school, Gary became immediately self-conscious. Where are all the other brown bags, he thought? Did I miss something, he wondered? Out of fear of embarrassment, he darted to his destination. Now at his planned location, Gary slowly pushed the door open as he made his way to make his delivery. He was given a task, a task that he was anxious to complete – to drop off the contents of the brown bag. The task was simple, place the item in the brown bag on the table and walk away.

    What Gary saw that day was a neatly stacked row of what appeared to be the smallest urine samples of his peers for the school’s annual health examination – each small in size with the name of its owner. What was buried in his brown bag was the large mayonnaise jar his mother provided him the night before with his name in the boldest black font. Gary lifted the behemoth sample from the bag, quickly turned his boldly printed name to face the wall, and walked away in utter horror as his sample glistened in the fluorescent light of the nurse’s waiting room.

    He wasn’t intending to outdo his peers, but the size of his contribution was obviously far superior. It communicated passion for the project and diligence with the task. In all seriousness, the perception that day was that Gary approached the task with an extra level of seriousness or maybe a misunderstanding of instructions. Either way, he was judged by the size of his contribution, but that is a story for another day.

    Gary learned a valuable lesson that day – in a world of judges, the game of life is all about perception. As humans, we all get judged for what we present to others and the world. The delivery of a presentation is just the same – it is all about perception.

    Here are some tips to help develop a positive perception of you the next time you step up to the podium.

    The Power of Silence
    Sam Rayburn, former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that th

    Direct Mail Advertising and Envelope Barrier Strategies
    In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.Now then, as a hands on type franchisor; I personally over saw the marketing of 110 markets, 450 cities in 23-states and four countries. And while direct mail marketing was not our primary method of reaching potential clients and
    mmediately self-conscious. Where are all the other brown bags, he thought? Did I miss something, he wondered? Out of fear of embarrassment, he darted to his destination. Now at his planned location, Gary slowly pushed the door open as he made his way to make his delivery. He was given a task, a task that he was anxious to complete – to drop off the contents of the brown bag. The task was simple, place the item in the brown bag on the table and walk away.

    What Gary saw that day was a neatly stacked row of what appeared to be the smallest urine samples of his peers for the school’s annual health examination – each small in size with the name of its owner. What was buried in his brown bag was the large mayonnaise jar his mother provided him the night before with his name in the boldest black font. Gary lifted the behemoth sample from the bag, quickly turned his boldly printed name to face the wall, and walked away in utter horror as his sample glistened in the fluorescent light of the nurse’s waiting room.

    He wasn’t intending to outdo his peers, but the size of his contribution was obviously far superior. It communicated passion for the project and diligence with the task. In all seriousness, the perception that day was that Gary approached the task with an extra level of seriousness or maybe a misunderstanding of instructions. Either way, he was judged by the size of his contribution, but that is a story for another day.

    Gary learned a valuable lesson that day – in a world of judges, the game of life is all about perception. As humans, we all get judged for what we present to others and the world. The delivery of a presentation is just the same – it is all about perception.

    Here are some tips to help develop a positive perception of you the next time you step up to the podium.

    The Power of Silence
    Sam Rayburn, former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that t

    Build Your Business By Sending Personalized Greeting Cards
    In order for someone to do business with you they need to know you, like you and trust you from a business perspective. Below I am going to share with you numerous ways to speed up the 'like you' aspect through the use of greeting cards.For starters, when was the last time you got a greeting card from someone that you purchased products or services from? Most of you will answer 'NEVER' and some of you may even be laughing at this point! Which brings me to my point; most people are over looking this simple, ve
    small in size with the name of its owner. What was buried in his brown bag was the large mayonnaise jar his mother provided him the night before with his name in the boldest black font. Gary lifted the behemoth sample from the bag, quickly turned his boldly printed name to face the wall, and walked away in utter horror as his sample glistened in the fluorescent light of the nurse’s waiting room.

    He wasn’t intending to outdo his peers, but the size of his contribution was obviously far superior. It communicated passion for the project and diligence with the task. In all seriousness, the perception that day was that Gary approached the task with an extra level of seriousness or maybe a misunderstanding of instructions. Either way, he was judged by the size of his contribution, but that is a story for another day.

    Gary learned a valuable lesson that day – in a world of judges, the game of life is all about perception. As humans, we all get judged for what we present to others and the world. The delivery of a presentation is just the same – it is all about perception.

    Here are some tips to help develop a positive perception of you the next time you step up to the podium.

    The Power of Silence
    Sam Rayburn, former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that t

    Shamelessly Successful Self Promotion
    Self-promotion, when done effectively, works for ANY business or career. Once you begin to implement the proven marketing strategies behind it … it’s EASY to be successful in anything you set your mind to. In fact, when you promote yourself over and over again, you will begin to enjoy it more, and it will reward you many times over in return.I shockingly discovered that an average of 87% of the thousands of business people I’ve surveyed did NOT feel comfortable promoting themselves and avoided it MOST of th
    Gary approached the task with an extra level of seriousness or maybe a misunderstanding of instructions. Either way, he was judged by the size of his contribution, but that is a story for another day.

    Gary learned a valuable lesson that day – in a world of judges, the game of life is all about perception. As humans, we all get judged for what we present to others and the world. The delivery of a presentation is just the same – it is all about perception.

    Here are some tips to help develop a positive perception of you the next time you step up to the podium.

    The Power of Silence
    Sam Rayburn, former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that t

    Strengthen Your Corporate Brand Image For Optimum Results
    The brand image of an organization mirrors its reputation among the masses. As such, business organizations work tirelessly to create such brands that would register an impression of loyalty and trust with the customers. Once this happens, customers are attracted naturally to your brand, registering profit for your business. An established brand finds it easier to introduce new products and make experiments on account of the trust its brand image has created on its customers. But modifications are not always welcome
    former Speaker of the United States House of Representatives, once said, “No one has a finer command of language than the person who keeps his mouth shut.” The best way to begin any talk is with silence. Silence builds anticipation. Silence demonstrates command. Silence is the strongest start.

    Talk Like a Human Being
    Generally, there are two kinds of speakers: the untrained and trained. The untrained speakers often deliver presentations that are unmemorable, difficult to follow, and wasteful of one’s time. The trained speaker comes across as memorized, rehearsed, and unnatural. Both fail in that they don’t talk like a human being. They lack authenticity and a natural voice. Great speakers are conversationalists. They understand that they are unique, different, and have a story to tell. They aren’t untrained or trained, they are sincere with their delivery.

    Focus on a Child It’s amazing how many presenters use
    “business talk” that often leaves their audience guessing, wondering, and confused. Great speakers know how to deliver messages that are clear, concise, and simple. Here’s a great rule of thumb: If an eight-year-old cannot recite your three main points at the conclusion of your talk, you’ve delivered an unclear message. Keep it simple and you will keep it memorable.

    The lesson here is that we live in a world full of judges. Keep your message concise. Keep it clear. Keep it simple. And most importantly, be yourself. People will judge you. That is the fact of life. However, let them judge you for who you really are – not a poser, but an authentic voice.

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