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Article Check - Translating Company Collateral to PowerPoint
We all need job.... Everyone wants it, needs it, but what makes a job a Great Job? Obviously, different people will give different answers. It's impossible to account for individual taste and personality traits and how each might fit into a particular job. What makes a great job opportunity is much easier to gauge. How much do you get paid? What kind of
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key pas
Job applicants don't have time. Do you know anyone in human resources that has a minute to spare? I sure don't. So why treat job applicants any differently. More and more companies are relying on their own company web sites for their job openings. According to noted recruitment authority Gary Crispin, almost 15% of all hiring online is done throug
It is your job to find the needles of information in the haystacks of hype, to reduce lengthy paragraphs to mere phrases, to provide your audience with only the information they need to know. Brevity is your goal, bullet points your craft.
When tackling these projects, which can be nothing short of arduous for lengthy documents spread across multi-page presentations, there are some best practices and tactics to make your life easier and the final product better.
1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especially critical for freelancers, who might not be as familiar with the corporate messaging as an in-house designer or marketing support person.
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key pass
Goal 1. Acquires donorsIf your organization is typical, you lose around 15 percent of your donors each year. They simply stop responding to your appeals.Fifteen percent is average, but it’s a terrifying percentage all the same. If your organization has 10,000 active donors today, and if 15 percent stop giving this year, then you wil
It is your job to find the needles of information in the haystacks of hype, to reduce lengthy paragraphs to mere phrases, to provide your audience with only the information they need to know. Brevity is your goal, bullet points your craft.
When tackling these projects, which can be nothing short of arduous for lengthy documents spread across multi-page presentations, there are some best practices and tactics to make your life easier and the final product better.
1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especially critical for freelancers, who might not be as familiar with the corporate messaging as an in-house designer or marketing support person.
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key pas
Do you find yourself being passed over for promotions at work? Have you ever wondered why the person chosen for a special project was selected instead of you? Many people in today’s workforce find themselves in this position repeatedly. They wonder what to do about it. Sometimes they complain to a co-worker or talk to their spouse, but, over time, t
When tackling these projects, which can be nothing short of arduous for lengthy documents spread across multi-page presentations, there are some best practices and tactics to make your life easier and the final product better.
1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especially critical for freelancers, who might not be as familiar with the corporate messaging as an in-house designer or marketing support person.
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key pas
Here we are just about forty years after the first women burned their bras and yet still – we don’t have complete equality in the modern workplace. Let’s face it: that situation is just not good enough! Our places of work are essentially, despite everything, still male-dominated hierarchies based on the old command and control model of management that i
1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especially critical for freelancers, who might not be as familiar with the corporate messaging as an in-house designer or marketing support person.
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key pas
I'd like to share the story of a new yogurt shop that opened in our neighborhood, because I think it provides some great marketing lessons we can all learn from.The Little Yogurt Shop That CouldThis little yogurt shop opened recently in a retail space that has been home to several ice cream shops over the past few years. None of the ice cr
2. Print the document out and read it from paper. This can help comprehension, and makes it easy to highlight passages or make notes.
3. Highlight key passages. Look for "power words." These are the words or phrases that pop off the page, are descriptive, and reinforce the message with color and purpose. Use these words in your PowerPoint slides. For instance:
"In the past year, the company sales team has achieved a ten percent increase in numbers, well beyond initial projections. Leveraging our recently implemented database, profit margins continue to rise despite several personnel additions and our office expansion initiative."
Could be:
* 10% in sales over last year
* Better than projections
* Profits rise despite expansion
4. Bullets are always better than full sentences. They are punctual and easy to digest. Never use full paragraphs unless you specifically want your audience to not read what you have to say.
5. Trim copy to get to the core message. Eliminate frivolous and clich?d marketing speak like "leverage existing technology" and "innovative solutions." These weak strings of buzzwords barely meant anything when they
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