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    By now, you’ve read about estimating media costs in Part I and setting accurate expectations for production costs in Part II. Now it’s time to tackle the notion of paying an advertising agency for its time.

    Agency fees can be a confusing concept for clients who are new at building budgets. Many agencies charge their time separately from hard costs. It used to be that agencies

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    ate expectations for production costs in Part II. Now it’s time to tackle the notion of paying an advertising agency for its time.

    Agency fees can be a confusing concept for clients who are new at building budgets. Many agencies charge their time separately from hard costs. It used to be that agencie

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    notion of paying an advertising agency for its time.

    Agency fees can be a confusing concept for clients who are new at building budgets. Many agencies charge their time separately from hard costs. It used to be that agencie

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    e a confusing concept for clients who are new at building budgets. Many agencies charge their time separately from hard costs. It used to be that agencie
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    ies charge their time separately from hard costs. It used to be that agencies worked on media commissions. They would charge companies the “rate card” rate for media, and then keep as their fee the difference between that rate and what they can truly negotiate with media partners. As marketers became more independent from agencies, they wanted to track the real cost of media, and h

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    <a href="http://www.caseupon.com/article/38304/caseupon-DIY-Marketing-Budget-Part-III-Why-to-Pay-Agencies-a-Fee.html">DIY Marketing Budget -Part III: Why to Pay Agencies a Fee</a>

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