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  • Article Check - It's a Prosperous Time - Where Have Business Ethics Gone?

    Paint a Picture Get the Sale
    Donna had a problem, and she had come to me for help.Her firm offers a complex service to organisations - they help employees deal with workplace changes. Donna and her partner teach employees (in client organisations) n

    There used to be a concept called 'truth in advertising'. In most jur

    Customer Satisfaction Issue? How to Avoid Damaging Your Client Rapport
    Salespeople often feel squeezed between two masters, the company they work for and the customer they need to get them paid and refer new business to them. Master salespeople recognize that they are in the customer service busin
    Times are good. The economy is booming. Consumerism seems to be insatiable. In the midst of it all there is a frightening trend appearing. Business ethics seem to be slipping away. Individual salespeople need to take heed and take personal responsibility in order not to slide down the slippery slope that can limit or, worse still, destroy their careers.

    There used to be a concept called 'truth in advertising'. In most juri

    Business Card Marketing 101
    With the invention of the internet, email, blogs and chat rooms many companies wrongly assume they no longer need a business card. However, if you have ever been stuck in the awkward position of meeting a client for the first
    of it all there is a frightening trend appearing. Business ethics seem to be slipping away. Individual salespeople need to take heed and take personal responsibility in order not to slide down the slippery slope that can limit or, worse still, destroy their careers.

    There used to be a concept called 'truth in advertising'. In most jur

    Small Business Marketing Secrets - When is the Best Time to Call?
    If you spend time calling on people, you know why this is something you need to think about. You can save a lot of time by calling on people when they're available and in a mood to talk rather than when they're busy.It's
    . Individual salespeople need to take heed and take personal responsibility in order not to slide down the slippery slope that can limit or, worse still, destroy their careers.

    There used to be a concept called 'truth in advertising'. In most jur

    Vonage Commercials; Case Study
    Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.And of cours
    o slide down the slippery slope that can limit or, worse still, destroy their careers.

    There used to be a concept called 'truth in advertising'. In most jur

    Corporate Event Planning
    The company that you are working for is having a fundraising event to provide financial resources for a charity organization.It excites you to think that this big conglomerate is planning and holding a big event such as

    There used to be a concept called 'truth in advertising'. In most jurisdictions it is the law. Today, in general, it is a law that is rarely enforced and almost universally ignored by even the largest of corporations. Claims being made today are often outlandish. Many are blatantly false and individual salespeople are encouraged to bring these exaggerations into the marketplace as companies seek short term profit.

    The m

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