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  • Article Check - Advantages of Insurance Leads

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    The advantage of an insurance lead is that the salesperson will be speaking with someone who had at least indicated some interest in the idea that will be discussed. This means it will not be an uphill battle from the start, and there may be some common ground on which to build. Common ground is important in any sales situation.

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    The more important question to ask is how does a salesperson acquire an insurance lead? A mail campaign will usually draw less than one half a percent in responses. That means that for every two hundred pieces mailed, you will get back one lead. This can be improved upon with

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