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  • Article Check - Do You Know What Your Lost Sales Are Costing You?

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    developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you comput
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    Have you ever computed the cost of your lost sales revenue in a week or year?

    My 35+ year research of – the ratio of clients sales efforts to sales income, regardless of industry, organization size, individual sales experience and market conditions shows that the average salesperson has a 1 to 5 closing ratio on new prospects. If you or your salespeople are doing better than that – congratulations – if not please read on.

    Ten’s of thousands of ineffective sales calls are made every day by well meaning but poorly trained salespeople. The extrapolated cost of lost revenue in a year of these lost sales is staggering to say the least. I have developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you comput

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    ardless of industry, organization size, individual sales experience and market conditions shows that the average salesperson has a 1 to 5 closing ratio on new prospects. If you or your salespeople are doing better than that – congratulations – if not please read on.

    Ten’s of thousands of ineffective sales calls are made every day by well meaning but poorly trained salespeople. The extrapolated cost of lost revenue in a year of these lost sales is staggering to say the least. I have developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you comput

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    cts. If you or your salespeople are doing better than that – congratulations – if not please read on.

    Ten’s of thousands of ineffective sales calls are made every day by well meaning but poorly trained salespeople. The extrapolated cost of lost revenue in a year of these lost sales is staggering to say the least. I have developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you comput

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    very day by well meaning but poorly trained salespeople. The extrapolated cost of lost revenue in a year of these lost sales is staggering to say the least. I have developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you comput
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    developed a simple formula that helps you determine how much actual revenue you are losing or how much your sales group is losing in a year. I recommend you compute this number only if you are a hardy soul and on some kind of high blood pressure medicine.

    1. Subtract the number of closed sales from the total number of presentations given to good prospects in a week by you or one of your average salespeople.

    2. Now multiply the remaining number (lost sales) by your average sales income per closed customer. Granted this number will vary but it will give you a good indicator. If you don’t know the average income per customer – determine that first. This will give you the lost total revenue for yourself or an average sales rep in a week.

    3. If you are a sales manager or executive: now multiply

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