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  • Article Check - 5 Easy Steps to Closing the Sale: Step IV

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    ree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t h
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    Step IV: Recap the Conversation

    Your prospect has been talking for a while. You’ve been taking notes and developing needs, providing solutions and listening to their concerns. That’s why you want to take this opportunity to recap what you’ve discussed to this point. I would suggest the following, “ Jim, I know we’ve talked about a lot of things going on in your business. I just want to confirm your 2 biggest concerns are ______ and _____.

    You want to recap for a few reasons:

    1. They need to agree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t he

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    providing solutions and listening to their concerns. That’s why you want to take this opportunity to recap what you’ve discussed to this point. I would suggest the following, “ Jim, I know we’ve talked about a lot of things going on in your business. I just want to confirm your 2 biggest concerns are ______ and _____.

    You want to recap for a few reasons:

    1. They need to agree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t h

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    to this point. I would suggest the following, “ Jim, I know we’ve talked about a lot of things going on in your business. I just want to confirm your 2 biggest concerns are ______ and _____.

    You want to recap for a few reasons:

    1. They need to agree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t h

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    t want to confirm your 2 biggest concerns are ______ and _____.

    You want to recap for a few reasons:

    1. They need to agree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t h

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    The most successful organizations have good communication skills. Survey after survey bears this out. Poor communication skills are often cited in employee surveys as a reason for poor morale and perf
    ree these are their biggest problems. This is the type of problem that will require immediate action.
    2. Maybe you haven’t heard their biggest problem. If you haven’t, now is the time for you to find out what ‘keeps them awake at night’.

    If they have agreed on their problems, you now need to know when they would anticipate making a change. “Do you have a time frame in mind for making this change?” is a perfect question to ask. You can’t try to close someone who isn’t expecting to make a purchase for 12 months.

    You also need to know who else might be making this decision. You can’t close someone who isn’t at the meeting. A g

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