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    A Great Marketing Model - Utilizing the Power of OPM
    Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.Another aspect of marketing is knowing how to continually reach and increase your market in the most cost effective manner possible. One way to increase reach and do so cost effectively is
    ing with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…procee
    Dead Wood: High Value Antiques or Dangerous Rot?
    Every organization must reckon with ‘old-timers’: staff who have served many years but may be past their most productive prime.What should you do with these folks?Firing them seems a mercenary way to run a business. But keeping them on staff can demotivate and demoralize others, increasing your payroll without improving profits.A journalist recently asked me point-blank, ‘What should companies do with their “dead wood”?’My answer was a question; ‘Is the “dead wood” raw material for valuable antiques, or is it dangerous rot?’Many long-serving staff have a wealth
    Many of today's work environments are rife with moody bosses and co-workers, repetitive tasks and unpredictable market pressures. Stress abounds. Managers often tell me they can’t afford the time or cost for my humor workshops; how can they afford not to address workplace stress.

    We know clinically that laughter and play have medicinal qualities, offering physical, psychological and physiological benefits as well. In the workplace, humor and fun can increase productivity, encourage creativity, enhance team building, and thus improve esprit de corps.

    While we may not be able to control everything that happens to us in our jobs and work environments, we do have control over how we choose to react. I coach others how to create an environment which is safe and friendly, and use humor to help maintain a healthy balance between the pressure and seriousness which comes from high stakes jobs and a competitive marketplace. Remember that humor starts from within. Being able to laugh at your own foibles goes a long way toward creating a healthy work climate in which to flourish.

    The following are activities and strategies for you as individuals, workgroups and managers. Be creative and use these ideas to stimulate your own remedies to workplace stress.

    - Adorn your work area with cartoons, headlines or funny photos which bring a smile to your face and visiting co-workers'. Whether you're surrounded by your favorite Pez dispensers childhood, or wry cartoons that speak to your tastes, let your work area comfort and humor you while taking some of the edge off the standard office decor.

    - Tap a co-worker to be your humor-partner. Bring a daily joke to share. Commiserate about funny workplace events. Keep each other buoyed with good cheer. When the chips are down your humor partner can chip away at your depression, and vice versa.

    - Don't think cubicles limit your humor options. I've seen shower curtains, umbrellas and other devices used effectively to set a light or semi-serious tone. For some, creativity flourishes behind their cubicle's shower curtain. People tampering with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…procee
    Small Business Marketing Tip - Use Emotion to Enhance Story
    Earlier we discovered some of the reasons our customers came to our store; plus we unearthed some of the alternatives they have to shopping us. Now, it’s time to start to create a story from this. Remember, we want to interact with the customer’s story. What emotional content can you use to make them feel better? Can you somehow make them feel that yes, they really do deserve to treat themselves to the finest? Right now, list 3 emotions your customers feel about your store: ___________ ___________ ___________ After you’ve listed these, think
    us improve esprit de corps.

    While we may not be able to control everything that happens to us in our jobs and work environments, we do have control over how we choose to react. I coach others how to create an environment which is safe and friendly, and use humor to help maintain a healthy balance between the pressure and seriousness which comes from high stakes jobs and a competitive marketplace. Remember that humor starts from within. Being able to laugh at your own foibles goes a long way toward creating a healthy work climate in which to flourish.

    The following are activities and strategies for you as individuals, workgroups and managers. Be creative and use these ideas to stimulate your own remedies to workplace stress.

    - Adorn your work area with cartoons, headlines or funny photos which bring a smile to your face and visiting co-workers'. Whether you're surrounded by your favorite Pez dispensers childhood, or wry cartoons that speak to your tastes, let your work area comfort and humor you while taking some of the edge off the standard office decor.

    - Tap a co-worker to be your humor-partner. Bring a daily joke to share. Commiserate about funny workplace events. Keep each other buoyed with good cheer. When the chips are down your humor partner can chip away at your depression, and vice versa.

    - Don't think cubicles limit your humor options. I've seen shower curtains, umbrellas and other devices used effectively to set a light or semi-serious tone. For some, creativity flourishes behind their cubicle's shower curtain. People tampering with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…procee
    The Top 5 Ways to Double the Response or More of Your Advertising
    Before I go into the top 5 ways in which to double the response of your advertising, I need to tell you something. But before I tell you this one thing that will change the way you view advertising forever and put you ahead of 95% of the businesses out there, you must promise me you will have an open mind.Promise?Ok. The one thing I have to tell you, that is the basis of all advertising and what you must keep on your mind everytime you do your advertising is that:Advertising is Salesmanship MultipliedHave you read that before? If not, that’s okay...not many businesse
    limate in which to flourish.

    The following are activities and strategies for you as individuals, workgroups and managers. Be creative and use these ideas to stimulate your own remedies to workplace stress.

    - Adorn your work area with cartoons, headlines or funny photos which bring a smile to your face and visiting co-workers'. Whether you're surrounded by your favorite Pez dispensers childhood, or wry cartoons that speak to your tastes, let your work area comfort and humor you while taking some of the edge off the standard office decor.

    - Tap a co-worker to be your humor-partner. Bring a daily joke to share. Commiserate about funny workplace events. Keep each other buoyed with good cheer. When the chips are down your humor partner can chip away at your depression, and vice versa.

    - Don't think cubicles limit your humor options. I've seen shower curtains, umbrellas and other devices used effectively to set a light or semi-serious tone. For some, creativity flourishes behind their cubicle's shower curtain. People tampering with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…procee
    PR Is Just Smart Business
    The name of the game is doing our part to achieve manage- ment’s objectives. And public relations best practice – properly applied – does just that.How? The driving force is public relations’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those very same business objectives.Just look at that premise: “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and mov
    the standard office decor.

    - Tap a co-worker to be your humor-partner. Bring a daily joke to share. Commiserate about funny workplace events. Keep each other buoyed with good cheer. When the chips are down your humor partner can chip away at your depression, and vice versa.

    - Don't think cubicles limit your humor options. I've seen shower curtains, umbrellas and other devices used effectively to set a light or semi-serious tone. For some, creativity flourishes behind their cubicle's shower curtain. People tampering with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…procee
    It's Much More Fun To Quit Your Job And Use Your Brain To Survive!
    If hard work were such a wonderful thing, surely the rich would have kept it all to themselves- Lane KirklandAs you no doubt already know, working from home is the growing choice and dream of many. Suffice to say that working from home has been fuelled by the exponential growth of opportunities offered via the internet. This single phenomenon is changing the face of how we work forever! Internet marketing has been long in coming! It is the new rush for gold in the 21st century and it is available to those who recognise it and will cease the opportunity. It’s much more fun to quit your job
    ing with your work area? Don't get angry…protect it with yellow "Crime Scene" tape!

    - Subscribe to a humor website to be e-mailed a free daily or weekly humorous story, joke and anecdote. Sites such as www.netfunny.com/rhf/ or www.oraclehumor.com/ are two examples.

    Are You Laughin' At Me? One manager, known for his moodiness, acknowledged it with a "Mood-O-Meter" outside his door. Both he and his employees took turns forecasting his mood: from fire-breathing to variable clouds to periodic eruptions…proceed at your own risk. Don't underestimate the power of self-effacing humor for making yourself more accessible and liked.

    Room for Laughter. Some companies designate a room, work area or corner of their office as a romper room, where frolicking and silliness is allowed. Whether yours has a punching bag, games, a dartboard or foosball, it's a room for letting off steam and taking a break from the grind.

    Whine Not. Everyone loathes whiners yet we all need to blow off steam periodically. One group of creative trainers and their manager decreed Thursdays to be effective whining days. They self-policed themselves the rest of the week, making sure not to whine. Yet even their Thursday gripes had a departmental sanction and somehow seemed healthier. After all, they belly ached together. A ripple effect actually improved the morale of departments adjacent to theirs!

    Meting Out Humor. Many professionals approach meetings with trepidation. A dash of humor can make a difference. For regular meetings earmark one or two minutes each meeting for a humorous interlude. In one workgroup a "humor hand" rotates from meeting to meeting. Employees take turns setting a lighter tone to the meeting, insuring everybody is engaged. An anecdote, verbal or physical activity focuses the group on the task at hand and brings colleagues together in a spirit of fun.

    When not to use Humor. Not all humor is good humor. Humor that hurts, ostracizes or is cruel will have a detrimental effect on others and you. Strive for humor that is inclusive, creative and captures our human essence. By now you know that sexist, racist, ageist jokes and crude humor are not only inappropriate, but can lead to sanctions, termination or even lawsuits. Be sensitive when telling jokes involving terminations, reductions in force (RIFs) and personal tragedies. Their hurt can linger long after the fact. . When in doubt…leave it out!

    Appropriate humor can make hard tasks easier, collaborations fun and certainly make workdays go faster. Laugh, and the work world laughs with you!

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