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Article Check - How To Write A Headline That Converts More Visitors Into Customers
Raising capital can be a harrowing affair for most of us, but particularly so for small struggling businesses, disadvantaged groups and those belonging to the rural sector. Often many of these people have done the rounds of the banks and traditional lending institutions only to be turned away because they have not been able to meet their very strict lending criteria. Unfortunately a large number of thes
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is sp
"Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four promotions and surviving over six layoffs to become the head of corporate training
But first you need a little background.
You see, when people look at website conversion statistics they often look at a website's statistics from an analytical perspective.
In other words they look at facts, figures and equations instead of looking at increasing website conversions from a holistic standpoint.
Allow me to elaborate because knowing this will change your sales conversion results at breakneck speed.
One of the most overlooked elements in increasing website sales is "website copy."
In particular headlines, or rather writing effective headlines that capture the interest of your website visitor and compel them to stay at your website and learn more.
The reason why writing effective headlines is so critical to a website's success is simply a matter of 'TIME.'
You see people are busy. Busier than ever! So busy in fact that face to face sales is becoming increasingly unnecessary to close a deal.
Even multi-thousand dollar deals not to mention the countless number of transactions under a hundred dollars.
In the case of the internet, your website becomes your front-line sales person and it only gets one chance to make a first impression.
That one chance is about three seconds long. But if you get them to stay, you can get them to buy.
So how do you make a lasting first impression for any product effortlessly and automatically?
Simple.
You can use my "A.C.E.S. method" for writing headlines that sell!
Here's the short and sweet explanation of A.C.E.S..
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is spe
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a
Allow me to elaborate because knowing this will change your sales conversion results at breakneck speed.
One of the most overlooked elements in increasing website sales is "website copy."
In particular headlines, or rather writing effective headlines that capture the interest of your website visitor and compel them to stay at your website and learn more.
The reason why writing effective headlines is so critical to a website's success is simply a matter of 'TIME.'
You see people are busy. Busier than ever! So busy in fact that face to face sales is becoming increasingly unnecessary to close a deal.
Even multi-thousand dollar deals not to mention the countless number of transactions under a hundred dollars.
In the case of the internet, your website becomes your front-line sales person and it only gets one chance to make a first impression.
That one chance is about three seconds long. But if you get them to stay, you can get them to buy.
So how do you make a lasting first impression for any product effortlessly and automatically?
Simple.
You can use my "A.C.E.S. method" for writing headlines that sell!
Here's the short and sweet explanation of A.C.E.S..
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is sp
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the pr
You see people are busy. Busier than ever! So busy in fact that face to face sales is becoming increasingly unnecessary to close a deal.
Even multi-thousand dollar deals not to mention the countless number of transactions under a hundred dollars.
In the case of the internet, your website becomes your front-line sales person and it only gets one chance to make a first impression.
That one chance is about three seconds long. But if you get them to stay, you can get them to buy.
So how do you make a lasting first impression for any product effortlessly and automatically?
Simple.
You can use my "A.C.E.S. method" for writing headlines that sell!
Here's the short and sweet explanation of A.C.E.S..
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is sp
To begin, we call upon the clarity of our niche target market, and make sure we've got the decks cleared of any doubt or fear that might be trying to sneak in. Then we set up a system for what we offer, how we speak about what we offer and how we create relationships with those that want to work with us (aka, gain the commitment).This system is of UTMOST importance. You would be surprised how man
That one chance is about three seconds long. But if you get them to stay, you can get them to buy.
So how do you make a lasting first impression for any product effortlessly and automatically?
Simple.
You can use my "A.C.E.S. method" for writing headlines that sell!
Here's the short and sweet explanation of A.C.E.S..
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is sp
A mind-set is a way we organize our thinking, whether consciously or unconsciously. Most of the time, we act based on unconscious mind-sets that simply repeat what we've done most recently. In a new situation where our conscious mind is engaged, we may also repeat past behavior because when faced with a new choice, we often search through our alternatives in a predictable pattern that includes some pers
A compelling headline has these four elements in it almost ALL of the time.
A - Attention C - Curiosity E - Excitement S - Specific
In other words a compelling headline...
1. Grabs the attention of your visitor. 2. Builds curiosity about your product or service. 3. Builds excitement through the use of powerful 'news type' words. 4. Is specific to your target market's needs and your product or service.
For example...
A long-time client of mine created a software that slows up video training material so that the user can learn specific moves or techniques faster.
Here's the headline we came up with in only five minutes and STILL it can be improved but the sales results have been amazing to say the least.
"Amazing Software That Manipulates Video So That Anyone Can Learn At Least 3 Times Faster Than Normal . . . Watching The Same Video . . .In A Completely Different Way!"
Do you see the A.C.E.S.? Great!
But remember, this technique also works for cataloge styled websites that sell hundreds or thousands of products, yet it can still be used for other types of products that, DARE I say it...may not require a sales letter!
Notice I didn't say that it may not require sales copy just not a full fledged sales letter.
Writing effective sales copy or rather writing headlines will remain one of the most effective and probably STILL overlooked methods of converting more visitors to paying customers on the internet.
That's GREAT news for you and bad news for your competition!
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