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    Know Your Customer, Increase Your Business
    Your business may be making you a profit, but are there things you can do to make it better? Do you offer your customer the best possible transactions? Taking the time to get to know your customers can increase your business. That doesn’t necessarily mean getting to know each of them on a personal basis, rather knowing their needs, their wants, pred
    k to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing

    Top 3 Things To Know Before Starting To Write A Business Plan
    While you may be very knowledgeable of the business you want to start, it is still really important to write and prepare a business plan. Here are 3 things to know to prepare yourself when building a business plan.Tip #1: Be ready for the best and the worst, both can happen and you need to be prepared for both when starting a
    Your web traffic reports offer unparalleled opportunities to learn more about your site visitors and their behavior.  Are you taking advantage of these opportunities?Knowing the hot content areas on your site can give you great ideas for future product and program development.  Rita Risser (http://www.FairMeasures.com) developed a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

    Calls to Action

    One of my favorite mantras is "Every Page of your Site Should Have a Strategy".  You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result.  Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing

    Marketing and Advertising Costs
    Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to se
    ped a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

    Calls to Action

    One of my favorite mantras is "Every Page of your Site Should Have a Strategy".  You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result.  Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing

    Do Not (Intent to) Change What is Fixed And What Should Remain Fixed
    If you want to change (something) you will have to search first for “constructions”.A construction is something that is fixed, lasting and constant. A building is an example of such a construction. But there are more examples. The structure of your organization is also fixed. Then there is the juridical form of the company and most of all, bu
    t.  Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

    Sometimes this means directing the visitor to the next page that you'd like them to see.  Dave Paradi told me:

    "I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing

    How You Can Achieve Success And Start Your Own Home Based Business
    I have been thinking and pondering regarding how I can achieve success online through a system that allows you put your business on auto pilot.I had been eyeing the MLM scene. I had seen people achieving success online like Stephen Pierce and Ewen Chia. The idea of online business that will enable me to achieve success online appealed to me.
    eople were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google.  I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages. 

    "So how could I get them to see the rest of the site - particularly the products that I hoped they would buy?  I included a link to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing

    The Cost–Benefit Ratio Of Outdoor Signs, 4 Things You Need To Know
    Pictures are worth a thousand words – you know that. The same holds true for an outdoor sign. Not only is your outdoor sign effective in bringing you additional footfalls, it is one of the most cost-effective methods of advertising a business. Let us take an example to illustrate how effective and cheap an outdoor sign can be:Cost of ou
    k to my products page at the bottom of each article.  And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

    And he's taking this a step further:

    "It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

    At the Risk of Repeating Myself . . .

    I like to think of Web traffic analysis as "market research that cannot lie".  The reports show you what visitors do on your site of their own accord, without prompting or other influence.  Not to discount focus groups, surveys and asking your favorite clients for feedback - those are important tools as well, but not as powerful.

    So, if you haven't clearly defined the strategies, target markets and outcomes for your site, and if you aren't looking at your metrics to evaluate the success of these, then you're shooting in the dark with your Web investment.  The examples in this article show you just a few of the many ways that you can use this information - I hope that you're now motivated to find out more about your own site.

    (c) 2003, Philippa Gamse.  All rights reserved.

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