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Article Check - Take This Blog And ...
Are you opening a dollar store? If so don’t fall into the trap of forgetting that the merchandise you buy is not for you. Rather, the merchandise that you buy to resell is for you customers. In fact, the better the job that you do of making sure you understand exactly what those customers desire, the more successful your store will become.Many new store owners seem to have forgotten this simple idea. They focus their buying on items that they personally use
When Andrew Young was interviewed by the Los Angeles Sentinel, he made disparaging remarks about Wal-Mart and neighborhood businesses. A spokesperson for Working Families for Wal-Mart, Young had been hired to help improve the image of the giant retailer. Young focused his remarks on the business skills and character of the owners of America's small businesses, particularly non-African American minority-owners. This ultimately cost the former Atlanta Mayor his job
Now what?
It's time to ask another very key question in the blog process: how will we get the most out of our blog?
Whether the goal is building customer relationships, providing technical support or generating new business, it is essential not to underestimate the time and effort a successful blog requires. It is an easy mistake to make. The “hard” costs of blogging, like hardware, software and IT support, are negligible; believing the time investment will follow the same path seems natural. But two blogging necessities — writing and marketing — require intense, daily attention employees seldom are ready for. Yet, with proper planning, training and, in some cases, outside help, your staff can do the job with relative ease.
Writing. Effective blogs add posts at least once a day, and often several times a day. This can quickly become tedious, distracting and time-consuming. Moreover, when a blog becomes popular, the staff may find itself inundated with comments demanding quick and careful response. The following actions go a long way towar
Life provides your business with enough opportunities for failure. Don’t help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!Marketing Sinkhole #1: Indiscriminate LustMany companies want as many customers as they can handle (and then some). Because of this indiscriminate lust for volumes of customers, they treat everyone alike
Whether the goal is building customer relationships, providing technical support or generating new business, it is essential not to underestimate the time and effort a successful blog requires. It is an easy mistake to make. The “hard” costs of blogging, like hardware, software and IT support, are negligible; believing the time investment will follow the same path seems natural. But two blogging necessities — writing and marketing — require intense, daily attention employees seldom are ready for. Yet, with proper planning, training and, in some cases, outside help, your staff can do the job with relative ease.
Writing. Effective blogs add posts at least once a day, and often several times a day. This can quickly become tedious, distracting and time-consuming. Moreover, when a blog becomes popular, the staff may find itself inundated with comments demanding quick and careful response. The following actions go a long way towa
Some years ago I joined a chamber of commerce with the goal of rubbing shoulders with powerful corporate decision-makers and establishing my consulting value, soaking up many new clients in the process like warm gravy at Thanksgiving dinner. The morning I headed out for my first chamber breakfast, however, my business partner called me to report that our bank had just canceled all its merchant credit card accounts following a decision to get out of that business.
Writing. Effective blogs add posts at least once a day, and often several times a day. This can quickly become tedious, distracting and time-consuming. Moreover, when a blog becomes popular, the staff may find itself inundated with comments demanding quick and careful response. The following actions go a long way towa
Look around everbody is offering you a great deal. How many offers do I get from credit card companies offering no interest or very low interest on cash advances? Visa, Mastercard and American Express all offer below cost rates to entice you to their lines of credit. Why do they do this? Traditionally if you needed a loan you would go to a bank fill out an application and get either a term loan or a line of credit, which was prime rate plus a percentage depending
Writing. Effective blogs add posts at least once a day, and often several times a day. This can quickly become tedious, distracting and time-consuming. Moreover, when a blog becomes popular, the staff may find itself inundated with comments demanding quick and careful response. The following actions go a long way towa
Due to the growing complexity and turbulence of the business environment and the related growth in research knowledge about behavior within organizations, managers of the 21st century have to take four themes as paramount: the necessity of managing the challenges of change; functioning within a global environment; being sensitive to the diversity among people; and behaving with ethical integrity. In addition, with the increasing complexity of operations, organizat
Assemble a writing team. Multiple contributors spread out the workload and strengthen the blog with different writing styles, expertise and points of view. Appoint an editor. By issuing an editorial calendar, an editor speeds up the writing process. Without a calendar, writers are forced to chew up time just picking a topic. Another key editorial function is editing posts. Besides cleaning up grammar and sharpening content, an editor reviews posts from a strategic and legal perspective; important concerns for a business blog and ones which employees or outside writers may not be equipped to evaluate. Implement a comment strategy. Determine whether anyone can leave comments, or only registered users. Decide whether comments will be reviewed before or after publication. Set standards for how quickly and in what way you will respond. Give the editor discretion to decide whether comments will be allowed on particular posts, and if or when commenting on a particular
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