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Article Check - The Top 5 Ways to Double the Response or More of Your Advertising
It is time to stop being so serious and have some fun with the universal Law of Attraction, also known as the Law of Belief.In simple words, this Law states that "you get exactly what you believe", "it is done unto you as you believe", "be it done unto you according to your faith", "your deeply held beliefs are materializing your reality"."you materialize on all planes the subconscious beliefs held in your subconscious mind".Let's see if we can share some light on this Law and winning the Lottery.(1) Some state there is no such thing as LUCK. That is their BELIEF. These people have no luck at all.(2) Others keep repeating this sentence preached by so many gurus and so called experts: "Luck is the intersection of preparation and opportunity". These are the ones who want to impress people with the HARD WORK they NEED to performin order to achieve their goals. They glorif
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the th
GPO’s (Group Purchasing Organizations) have been around for about ten years primarily in the healthcare industry. The basic concept of a GPO is that a group of businesses can come together and buy products cheaper than any single company can. This model may or may not be beneficial for the Coca-Cola’s, Wal-Mart’s, or Johnson & Johnson’s of the world, but they are great for the small to medium size business because they allow the little guys to buy their products on the discount level of one of these huge corporations.As industries are expanding and products are being developed, we are seeing GPO’s spread into the education, printing, office supplies, and consumer products fields. Manufacturers are willing to cut their margins and deliver products at wholesale prices for the volume of customers the GPO’s offer. In most scenarios GPO’s can save businesses anywhere from 20% - 40% off their already com
Promise?
Ok. The one thing I have to tell you, that is the basis of all advertising and what you must keep on your mind everytime you do your advertising is that:
Advertising is Salesmanship Multiplied
Have you read that before? If not, that’s okay...not many businesses know this. If they knew this, then there wouldn’t be so much trash on TV, in the newspapers, on billboards, in magazines and on the radio.
To understand the concept, imagine that each one of those people reading the newspaper (there could be thousands if not millions) are glancing at your ad. Salesmanship multiplied means having a lot of salespeople promoting your product or service to each one of those people...
with the same words, the same voice and all at the same time.
Why is this one idea so important? 2 reasons:
1) Advertising is leverage. Say you are putting an ad in a newspaper. That one square with your product or service that cost a few hundred dollars is going out to thousands of people. If that advertising works, then you will have a flood of business.
And if it doesn’t work, then you are out a few hundred. Look at your risk reward ratio: downside is several hundred. Upside is unlimited. It’s worth it to try it a couple of times to satisfy yourself that you are not losing out on all that upside potential.
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the thi
Custom designed packaging service providers ask product manufacturers to send them products for which custom packaging is required. Several options are worked out and presented to the product manufacturer who then chooses one that suits his requirements best. This kind of packaging is generally required for products that have an unusual shape and feel. Custom design packaging services providers take into account factors like aesthetics, durability, marketability, feel and function. Product manufacturers are offered a wide range of materials to choose from. Vinyl, canvas and leather are some of the unusual packaging materials offered for custom design solutions.For products like books, DVDs, flip charts and the like, presentation slipcases are often used. These slipcases are often custom designed to suit the product and catch the eye of the target customer. Most custom design packaging services provider
with the same words, the same voice and all at the same time.
Why is this one idea so important? 2 reasons:
1) Advertising is leverage. Say you are putting an ad in a newspaper. That one square with your product or service that cost a few hundred dollars is going out to thousands of people. If that advertising works, then you will have a flood of business.
And if it doesn’t work, then you are out a few hundred. Look at your risk reward ratio: downside is several hundred. Upside is unlimited. It’s worth it to try it a couple of times to satisfy yourself that you are not losing out on all that upside potential.
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the th
Whether you are just starting a new business or need a cash infusion, the idea of selling an ownership interest will come to mind at some point. The question is whether this is a good idea or not.A business is in many ways the realization of a dream. Instead of working to put money in the pocket of someone else, you are doing it for yourself. Hopefully, you are also starting a business in a field that you find incredibly interesting. As the old saying goes, work in a field you love and you will not feel like you are working. If you can meet this goal, the money will follow sooner or later.As with many things, running a business comes with a unique set of issues that have to be addressed. Sooner or later, one of those problems will be your cash flow. You may be going through a rough patch and need funds to get you through a slow couple of months. On a more positive development, business may be gr
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the th
Having been in business for myself for almost 20 years, I have found myself analysing the way I have progressed and developed both in business, and as a person, and the word that covers this best is philosophy. If your business is not doing well, then it may be worth taking a look at its philosophy.It may be stating the obvious, but how successful you and your business becomes, will rely on your (or the businesses) philosophy. I believe that people are in control of their own future, and can achieve what ever they want with honesty, integrity, dedication, generosity and a sense of humour.Business should be fun. People working for you should love what they are doing, you should bring out their talents, find out what they are good at, see if it fits with what you are trying to achieve. If it does wind them up like a coiled spring by motivating them, and let them go at their own project. If the
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the th
India is a country of diversities. It is rich in various embroidery techniques and printing techniques. Indian tradition is even rich in paintings and we can see that from the paintings of Ajanta murals and miniature paintings. In ancient times, the art of weaving and dyeing on cotton had been well developed, but it developed on silk later. In the fifth century, floral and geometric designs were popular in India and we can find that from the trade between India and Egypt. India is the first one who introduced the art of dyeing and printing with fast natural colors for the first time. For foreign travelers, indigo dyeing was a mysterious process because when the fabric is dipped in indigo bath, there is no color observed. Only when the fabric gets exposure to open air, the colors develop.The purpose of printing is for the adornment of the textile. Correct co-ordination between human skills and printing
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the third most powerful thing to tinker with after the top two. The top two are just to get you noticed and getting noticed is over half the battle. Once they are reading your ad, you had better have a compelling offer.
Here’s a formula for a compelling offer that may be worth over $50,000 to you:
a) Something people want: You cannot sell something to someone if they aren’t interested.
b) Risk free: Take the risk away from the buyer for once. Let them feel safe purchasing your product or service. Use a guarantee.
c) Attractive price: This is of course important and is the topic of item 4 below.
d) Benefits to the person: What does your product do for them?
e) Credibility factor: You need to be believed. Establishing believability is one of the biggest challenges in today’s consumer society. But that’s the topic of another article.
So to recap the formula:
Something people want + Risk free + Attractive price + Benefits + Credibility = Irresistible Offer
4) Price: Most people think price is the biggest factor with any product or service. In fact, most of the time it is not. It can be a deciding factor with comparable products, but is not the whole story.
For example: if you needed brain surgery, and every doctor was charging $37,000 and you came across one guy that will do a “2 for 1” deal for $48.50, what would you think?
Test prices! Don’t just set them arbitrarily. Try higher and lower prices...I have seen both multiply results!
5) Tell them what to do (AKA the so called “call to action”): Most people with busy lives, running two jobs, juggling the kids, worrying about their debt aren’t going to sit there and try to figure out how to buy your product. If you don’t tell them EXACTLY how to get what they desire, then you will lost a lot of money.
Bonus 6) Yes, I put this one in because it is important. It’s testing. Testing is not part of an ad, it is more like what you need to do with your ads to find out if they are optimized (bringing you the highest return on investment they can).
Most newspapers, magazines and even now the Internet (Google Ads) have the ability to “A/B split test” or run the same ad with one variable changed...this is a good way to test headlines.
You must do this for every ad you run. Why? Well, just to give you an example: A Google ad I was running was split with just the order of the second line and the third line changed. If you know Google Ads, they have three lines, like a classified ad. So I switched line two and three. No other change was made.
The result? One ad had a 4.7% click through and the other had a 0.5% click through rate. That’s an over 800% difference. Imagine what that difference would do to your bottom line.
In the end, ad writing to sell a product or service is all about resonating with your prospect’s desires. Fall in love with your client and your market, understand the way they speak, buy, and believe and you will never have a problem selling your product or servic
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