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Article Check - Why Your Site Needs an Opt-In Mailing List - An Undiscovered GoldMine
One of the strategies I teach to PULL your business forward, almost effortlessly, is to create a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I'm certain you will too.Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but with my family, although some of my clients prefer to go it alone, which is perfectly fine) to really think about and decide what I want the next 1 to 3 years to look like. I write my vision and I create a whole bunch of goals for my business. I also use this time to talk with my husband about my vision and goals. He is a great sounding board for all the ideas I come up with... and we usually have this conversation while hanging out on the beach... :)Being near the water definitely has some powerfully positive effects on my brain, and I always come away from this retreat with a renewed sense of energy and passion for my work. (This was my view at this year's retreat in Aruba - breathtaking, isn't it?)Cre
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
If you've been on the internet for any length of time, you've probably seen thousands of ebooks, courses, and other types of tutorials on just about any topic that you can imagine.The problem with a lot of these courses and ebooks businesses are giving away are junk. They don't contain any real information. Many are nothing more than blatant sales pitches.Although it may seem like a waste of time to create a course when this technique seems to be so overused, have you ever considered that this could be a way to sell more of your products and services?Although the market seems to be flooded with courses, ebooks, and tutorials, there's alway room for this material provided it's high quality.What is key is creating a course or ebook, or some other type of tutorial is to offer some real choice information nuggets your readers don't know.Although you can create a course, ebook, or tutorial out of others' articles, this isn't really a good idea unless you can find really valuable, and useful, content.If you decide to go this route, you'll need to do some research. There are plen
To most recognized internet marketers, it’s really not an “undiscovered secret” at all, but to those of you who have not been practicing this powerful marketing campaign, you’ll be astonished by the capabilities this tool will provide you. Trust me, you will discover a whole new realm of profit once you maximize your loyal opt-ins and present your offer properly.
You may be skeptical about asking your potential customers for their email addresses. It’s very understandable. I was the same way. Like you, I didn’t want my visitors to think that I was snooping into their privacy. And these days, people are becoming increasingly wary about handing over their email addresses to just anyone. But there's a gold mine of opportunity in those e-mail addresses, and many marketers don't take the time to look for it. In this first lesson, I’ll show you why an opt-in email list is so important to your business, and I’ll hand over the most compelling opt-in offers that will have your visitors instantly signing up.
So many unsuccessful websites simply do not mess with creating an email list. And you know what? This is why tons and tons of websites fail. It’s sad to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn’t come like expected.
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
Marketing Numbers UKMarketing numbers, already prolific in the United States, are quickly gaining popularity in the UK. They are emerging as a powerful business tool that many organisations should not be without. These are special telephone numbers which may be used to eliminate geographical barriers, generate revenue and strengthen brand presence.The major advantage for businesses of marketing numbers is that they are generally supplied with powerful number translation services such as voice and fax to email, time of day routing, call and fax broadcast, follow me or hunt group facilities and other valuable call handling functionality. Information about inbound calls (date, time, geographical area, duration) provides valuable marketing information to the business.Freephone NumbersFreephone numbers - typically with the 0800 prefix - are free of charge to callers within UK and to callers on some mobile networks. The charges of the call are borne by the organisation using the phone number, but can be as little as 2p per minute. Research has demonstrated that 61% of UK callers are more like
You may be skeptical about asking your potential customers for their email addresses. It’s very understandable. I was the same way. Like you, I didn’t want my visitors to think that I was snooping into their privacy. And these days, people are becoming increasingly wary about handing over their email addresses to just anyone. But there's a gold mine of opportunity in those e-mail addresses, and many marketers don't take the time to look for it. In this first lesson, I’ll show you why an opt-in email list is so important to your business, and I’ll hand over the most compelling opt-in offers that will have your visitors instantly signing up.
So many unsuccessful websites simply do not mess with creating an email list. And you know what? This is why tons and tons of websites fail. It’s sad to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn’t come like expected.
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
Outsourcing is the latest buzz word to hit internet marketing circles, teleseminars, and niche websites. It is certainly not a new concept to outsource work, but like so much else in our lives, the Internet has given rise to a new dimension of this popular technique. Because of this, there are a number of issues to keep in mind when looking at outsourcing as a viable alternative to doing it yourself.For good reason, outsourcing is a concept that internet marketing professionals and newbies alike should acquaint themselves with. Because a large number of internet marketers are running the show by themselves or with a limited pool of additional assistance, there are just too many tasks to complete alone. In addition to the time factor, it is simply not possible for any one individual to possess all the technical skills necessary to accomplish all aspects running an internet marketing business.With time and skill level being the two primary factors that lead internet marketers to outsource, it is important to understand which of these two needs you are fulfilling when you proceed to outsource.Whe
So many unsuccessful websites simply do not mess with creating an email list. And you know what? This is why tons and tons of websites fail. It’s sad to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn’t come like expected.
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
Getting new customers inside your business is sometimes a hard job. Once you get them there, you need to take every advantage.A would-be holdup man pointed a gun at a cashier in a Detroit store, but he dropped the weapon and fled when he realized the cashier had been able to reach the burglar alarm. In a few minutes the place was swarming with police officers. Seeing all the men in blue, the store's manager immediately sent this message over the loudspeaker system: "Special sale now in progress for police officers only!" -- Detroit Free PressI wonder if the manager selected products for the sale, or just gave a general discount. When you find an opportunity, you need to exploit it. Customers are hard to find."New customers and new businesses require two things from any business person or company. Knowledge of the marketplace, a clear understanding of all the dynamics of marketing, and action are all required to locate, assess and activate new customers." – Ad copy for Finding New Customers For Your BusinessThere
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales!
Many people get confused between Affiliate marketing, and multi-level marketing, but there is a vast difference between the two. When you are an affiliate marketer, your job is to promote the company in a positive light, and market the product, service, or opportunity the company is offering. For your efforts you receive a commission from the sales that are directly the result of your advertising or marketing.Who Offers Affiliate Programs? Larger companies offer affiliate programs, which is a much cheaper way for them to advertise, and promote their business than if they were to hire a full time marketer. The affiliate program will be free to join, as well as materials, and tools being included. Once signed up to the affiliate program, you are given a unique identifying code, along with banners, ads, and other useful campaigning tools to start prompting the business.Advertising Your Affiliate Program Once you have your unique code, which is usually a URL with numbers after it, you are ready to start promoting the program. You can do this a number of ways such as PPC advertising in directori
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales! This is your chance to turn one-time visitors into your best customers. If you're not providing a way for customers and visitors to express interest in hearing from you in the future, you’ve just lost a potential sale.
Remember, your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them!
So why not take advantage of this extremely powerful operation? The more people you have on your list, the more potential customers you have. It’s been reported that up to 10% of subscribers to a newsletter will be converted into a sale. And these people are truly interested in what you have to say. When done correctly email marketing can become your most powerful way to generate sales.
Your email list should only contain addresses for which people have willingly given you their contact info (i.e. “opt-in subscribers”) – anything else is deemed ‘spam’. Most email addresses are submitted to lists via a form on a web-site. You can convince people to subscribe to your list in a variety ways, some more successful than others. In the next few lessons, I will supply you with the most powerful means of increasing your opt-in subscribers. But for now, I want to fill you in on the most persuasive and enticing incentives to offer your future opt-ins.
The Most Compelling Opt-In Offers --visitors will be signing up left and right!--
§ Offer a Free Newsletter. I know, you’re thinking, “Free?” Yes…this has been proven to be THE best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.
§ Give away a free eBook. It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a f
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