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Article Check - Internet Marketing and Gender: Knowing Your Buyer(s) Will Increase Your Bottom Line
If you're tired of cold calling and buying leads then you need pay very close attention to this article.From my experience, you'll build your MLM business 10X faster and 100X easier when you have interested prospects calling you first for more information.Unfortunately most of us are taught that we have to HUNT our prospects down. And if you ever had the pleasure of cold calling and buying leads you know how most prospects respond to being chased down like zebra on the discovery channel –
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these l
Every consultant has had the feeling: the conviction that your own private service practice is your true calling. Your passion quest. Yet, the mundane details of actually running a business make even the most inspired business person ask whether the choice was the right one… The monthly budget. The humble billings. The everyday drudgery of start-up entrepreneurs.These modest beginnings lead many to question their own value.So how can you develop a six-figure service practice without taking
These differences may be surprising. It’s challenging to first interpret the data, and then modify your marketing strategy to meet the demands of the users in your niche. To simplify this process, take a look at some of the gender-related trends outlined below and the business lessons they teach.
Gender differences and SERPs
Let’s first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these la
"We must be the change we wish to see in this world." — Mahatma Gandhi, Indian nationalist and spiritual leader who developed the practice of nonviolent disobedience that forced Great Britain to grant independence to India in 1947I can think of all kinds of ways to change our kids, my associates, my wife Heather, and lots of other people in my life. But that's not the place to start. The place to start is with changing me. The Nobel Prize winning physicist, Albert Einstein, observed that we can't
These differences may be surprising. It’s challenging to first interpret the data, and then modify your marketing strategy to meet the demands of the users in your niche. To simplify this process, take a look at some of the gender-related trends outlined below and the business lessons they teach.
Gender differences and SERPs
Let’s first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these l
It is never a pretty sight. You drive into work, pull into the company parking lot and there, sitting in his personal spot, is your boss’s car. Arghhh! Doesn’t he ever stay home, get sick, take a personal day? But no, he doesn’t, especially when you absolutely loathe your boss. Your demon-boss always makes it in just so as to keep his bargain with Satan: fat-cat wages in return for making YOUR life completely miserable.No easy answers to this one: The hard truth may be that hating your boss is so
Let’s first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these l
An undergraduate degree is a solid foundation upon which you can build a rewarding professional career. It’s a beginning, a doorway. It’s not a one-way ticket to success.College degrees are the new high school diplomas. An undergraduate degree is a necessary first step for a vast majority of professional pathways. It’s an opening to advance on all levels. When you go to college, you need to understand that you have a limited window of opportunity. Four years may seem like a long time, but it’ll b
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these l
There are so many things that demand your immediate attention. Often, marketing falls by the way-side for many self-employed professionals. You have clients to satisfy, a business to manage and all the other pressures already on your plate. How can you find the time to market?Marketing is important to any business. I don't care how you do it, but you have to find the time to market. The key is in multi-tasking -- how can you integrate your marketing with the tasks you are already doing? Remember,
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these last figures are based on self-reporting. Gender differences that emerge from online self-evaluation may reveal more about technological self-confidence, or the types of searches performed, than anything else.
Income, buying, and gender
An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.
In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.
In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic
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