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Article Check - What Makes a Web Site Successful?
AbstractIt is essential to carefully choose your Customer Value Proposition. Both value creation from the customer as well as the corporate viewpoint gain from consistent and deliberate focus on key market segments and core competences. This results in a mutual exchange of value, which will stabilize and strengthen your competitive position.IntroductionThe term customer value is typically used in one of two ways. Either customer value is used to describe the benefit a customer gets from using a product, or, customer value is the profit a customer generates for the company. In this
· Stay clear from writing too much about your company on the home page, at this stage t
Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. The price for brochures can vary widely, with many variables contributing to the final quote.There are two basic ways to arrive at a price for your brochure. Many people find an online quote form to be the most convenient. After you clearly identify the specific needs of your brochure, including type of paper, type of finish, type of fold, shipping, print run and color, fill out the online quote request form to the best of your ability. Usually the company will respond wit
1) CONTENT – People need to be interested in what you write about! Your Web Site needs to be written in such a way you address it from the client’s perspective. What I mean is that it needs to answer a specific problem your potential clients may have, with regards to needing your services or products.
All in all, people only give your home page a 4-second glimpse to decide you can or cannot help them. Use those 4 seconds wisely…some examples:
· Imagine you are a Business Mobile Phone Provider, you could write about how cheap your packages are or you could write “Cut Your Mobile Phone Bill by x%”.
· Don’t write the obvious…too many sites use statements like, “Excellent Customer Service”, is that really a remarkable achievement to be a headline, should it not be a fact? To phrase that better, why not write, “x% of our customers say they are more than happy with what we done for them!”
· Stay clear from writing too much about your company on the home page, at this stage th
The first five components of a business plan provide an overview of the business opportunity and market research to support it. The remaining five components of the plan focus mainly on strategy, primarily the marketing, operational, financial and management strategies that that firm will employ. This article details these elements.Marketing Plan. The marketing plan details your strategy for penetrating the target markets. Key components include the following:A description of the company’s desired strategic positioning; Detailed descriptions of the company’s product and service offerings and potential product extensions;
All in all, people only give your home page a 4-second glimpse to decide you can or cannot help them. Use those 4 seconds wisely…some examples:
· Imagine you are a Business Mobile Phone Provider, you could write about how cheap your packages are or you could write “Cut Your Mobile Phone Bill by x%”.
· Don’t write the obvious…too many sites use statements like, “Excellent Customer Service”, is that really a remarkable achievement to be a headline, should it not be a fact? To phrase that better, why not write, “x% of our customers say they are more than happy with what we done for them!”
· Stay clear from writing too much about your company on the home page, at this stage t
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured product itself. You know what I mean... they're selling you a little vegetable chopper, but they also throw in a blender, toaster, and coffeemaker!Why do they do this? Because it makes the offer completely irresistible. The prospect thinks,
· Imagine you are a Business Mobile Phone Provider, you could write about how cheap your packages are or you could write “Cut Your Mobile Phone Bill by x%”.
· Don’t write the obvious…too many sites use statements like, “Excellent Customer Service”, is that really a remarkable achievement to be a headline, should it not be a fact? To phrase that better, why not write, “x% of our customers say they are more than happy with what we done for them!”
· Stay clear from writing too much about your company on the home page, at this stage t
Consensus is the appropriate decision strategy for the most important team decisions. Every member of your team needs to understand what consensus really means. A common misconception of consensus is that it means everyone agrees with the decision 100 percent.If a team adopted this definition as the basis for all of its decisions, what would happen?- The team would never be able to make a decision.- The team would jump to a decision too quickly.- Unimportant matters would be over-discussed.Consensus means that everyone in the team can live with and fully support the decision. A win-win solution -- eve
· Don’t write the obvious…too many sites use statements like, “Excellent Customer Service”, is that really a remarkable achievement to be a headline, should it not be a fact? To phrase that better, why not write, “x% of our customers say they are more than happy with what we done for them!”
· Stay clear from writing too much about your company on the home page, at this stage t
We live in an age when many providers of professional services are pressured both by prospective and existing clients to lower their fees. How can you better deal with this challenge?I think pressure from clients is not a problem because if they fail to recognise the value of your contribution after creating some results together, you should get rid of those clients anyway.Prospective clients, however, cannot see your value yet, for you have never worked with them before. They can only compare your fees. If you are a value-based advisor, they cannot even compare you. So, what can you do in this situation?There are
· Stay clear from writing too much about your company on the home page, at this stage the potential client doesn’t really care! He is looking to solve a problem and is wondering “What can They Do for Me?” and he is giving you 4-seconds to answer that question. So again, the fact that your company is established in 1806, has 256 different products in 34 different colours, is not necessary the most important information to mention on the home page.
There are many more things you can do to ensure your content keeps the reader (= potential client) more interested, above covers enough to give you an indication what to look for when creating content for your site.
2) “FINDABILITY” – People need to be able to find your Site! People need to be able to find your Web Site when they are trying to solve their problem. More than 80% of all Internet users find new websites through search engines. That means that about 650 million people use search engines to find websites. Also, Search e
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