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Article Check - Network Marketing - Understanding Your Target Market
How would you handle communication if your business or practice got into a crisis situation?I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And, we can learn to communicate more effectively by studying its response.The crisis occurred when hackers attacked its system at the same time that the company was upgrading its systems to meet increased customer demand. And while customers experienced no dramatic s
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between
$elling $elling $ellingWhat makes a great sales person? Well, the natural ability to sell defnitely could not hurt. Sales people are a passionate, obviously people oriented, motivated and energetic bunch. An entrepreneur needs to be everything in one. And one key ingredient to molding an entrepreneur is his/her ability is to be a good salesman. Why after all how can run a business if you can't sell your product or service? It obviously makes no sense whatsoever.
Promoting your opportunity to the wrong audience will drain your cashflow and eventually force you out of business. But it is amazing how many network marketers are unaware of this basic marketing principle.
So many upline leaders teach the "shot gun" approach of making your list, getting information to them and seeing who sticks. This is one of the reasons we have a 95% failure rate in this industry.
The bottom line is that any network marketer really needs to learn the basics of target marketing in order to succeed in the business.
Before we go on, it should be stated that there is nothing wrong with mailing out some product CD's to your warm market. It's what you want to do, but that's just your first step. Not your only step. There are smarter ways to build your business..
So the first thing we need to do is define our target market:
These are people who are ALREADY actively using or consuming what we are promoting.
The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.
You can't sell a steak to a vegetarian. You can't market a product to someone who does not have the desire to consume it.
You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.
In our industry, we have two target markets:
The first is our potential business partners.
This target market consists of one primary group of people - other network marketers, or people who buy products and services related to building a network marketing business.
Network marketers are opportunity buyers, meaning they are actively buying what you sell. They understand the Network Marketing industry so you don't have to spend time explaining basic concepts and the business model.
They are also experienced enough to know that it takes work and application to build a successful network marketing business.
It is essential to make the distinction between 'opportunity buyers' and 'opportunity seekers'. An opportunity seeker is anyone looking for a quick fix to their current problem - nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money".
There are specific ways of marketing to opportunity seekers but don't be lulled into thinking that this is your prime market for business partners.
Target opportunity buyers for the greatest chance of success.
The second target market consists of our product customers.
However, we also need to be laser focused when targetting our product customers.
Let's use as an example a nutrition based opportunity. Most people would think that their target market consists of people who have health issues.
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between
Brochure design is an important element of the overall small business advertising plan. A well designed brochure is often the first introduction your customer gets to your company. It is important to put some thought and effort into its production. There are some things that can be done to insure a quality brochure.Brochure printing should be done by a company that is experience in producing high quality products. You can review samples of their previous work and even receive sugg
So the first thing we need to do is define our target market:
These are people who are ALREADY actively using or consuming what we are promoting.
The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.
You can't sell a steak to a vegetarian. You can't market a product to someone who does not have the desire to consume it.
You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.
In our industry, we have two target markets:
The first is our potential business partners.
This target market consists of one primary group of people - other network marketers, or people who buy products and services related to building a network marketing business.
Network marketers are opportunity buyers, meaning they are actively buying what you sell. They understand the Network Marketing industry so you don't have to spend time explaining basic concepts and the business model.
They are also experienced enough to know that it takes work and application to build a successful network marketing business.
It is essential to make the distinction between 'opportunity buyers' and 'opportunity seekers'. An opportunity seeker is anyone looking for a quick fix to their current problem - nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money".
There are specific ways of marketing to opportunity seekers but don't be lulled into thinking that this is your prime market for business partners.
Target opportunity buyers for the greatest chance of success.
The second target market consists of our product customers.
However, we also need to be laser focused when targetting our product customers.
Let's use as an example a nutrition based opportunity. Most people would think that their target market consists of people who have health issues.
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between
Over the years a great number of sales trainers as well as sales managers have perpetuated a number of sales myths as if they were truths. Now, they may have been true at the time they were invented, created or thought up, but it is my belief that in today’s world economy - where change, technology and value are driving consumers to new levels of need satisfaction and understanding - that these myths are no longer true no matter who is preaching them. I would like to share just a few o
In our industry, we have two target markets:
The first is our potential business partners.
This target market consists of one primary group of people - other network marketers, or people who buy products and services related to building a network marketing business.
Network marketers are opportunity buyers, meaning they are actively buying what you sell. They understand the Network Marketing industry so you don't have to spend time explaining basic concepts and the business model.
They are also experienced enough to know that it takes work and application to build a successful network marketing business.
It is essential to make the distinction between 'opportunity buyers' and 'opportunity seekers'. An opportunity seeker is anyone looking for a quick fix to their current problem - nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money".
There are specific ways of marketing to opportunity seekers but don't be lulled into thinking that this is your prime market for business partners.
Target opportunity buyers for the greatest chance of success.
The second target market consists of our product customers.
However, we also need to be laser focused when targetting our product customers.
Let's use as an example a nutrition based opportunity. Most people would think that their target market consists of people who have health issues.
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between
International online sales can no longer be ignored! And global online marketing is no more about U.S. or Canada only! Last year, U.S. holiday sales was about $30.1 billion, a clean 30% up from 2004. And this trend is world wide and not just limited to the U.S. An example is, U.K. holiday sales clocked an increase of 50% in 2005 and Brits spent close to £5 billion!According to 2CO.com, more than 80% of 2CO vendors now sell in more than one country a
It is essential to make the distinction between 'opportunity buyers' and 'opportunity seekers'. An opportunity seeker is anyone looking for a quick fix to their current problem - nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money".
There are specific ways of marketing to opportunity seekers but don't be lulled into thinking that this is your prime market for business partners.
Target opportunity buyers for the greatest chance of success.
The second target market consists of our product customers.
However, we also need to be laser focused when targetting our product customers.
Let's use as an example a nutrition based opportunity. Most people would think that their target market consists of people who have health issues.
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between
The simple answer to this question is yes, no and maybe. Well, maybe it is not such a simple answer because it is a particularly loaded question. The subject of outsourcing is a very sensitive issue for many. There are some who believe that outsourcing, whether it is overseas or domestic, is taking jobs away from qualified individuals while others who are profiting from outsourcing are firm advocates for the practice. This article will take a look at outsourcing and will examine scenario
That is true to a point, but we can get, and want to get more specific than that.
How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market. So how do you find people these people?
People who have acid reflux, for example, currently buy prescription medication for it, and are between the ages of 30 and 60.
If you have a nutrition product that helps relieve acid reflux, then those are the specific people you want to market to. Not your Uncle Bob.
Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar.
That is called "target marketing, and it's the foundation of your marketing efforts.
Clearly identifying your target market is a major step to achieving sucess in any business. Network marketing is no exception.
Copyright 2006 Rick Williams
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