Article Check - Internet and Businesses Online

The Most Important Marketing Principles of All Time
As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.1. Know your customer. Know their wants and desires.2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition.3. Have a unique selling proposition for your business. For example Federal Express Couriers 'Absolutely, positively overnight'.4. Always have your marketing communicate WIIFM (What's in your product/service for me the customer).5. Give your customers both emotional and rational reasons to buy from you.6. Thank your customers for th

rral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

In a nutshell, businesses survive and grow by offering an array of products and services. However, it is important that you are very selective about the products and services you offer. Each of your revenue streams should be similar in nature, or else you run the risk of watering down your primary business.

For most small businesses, offering StormPay as an additional revenue stream will make sense. If you are offering your customers the option of StormPay as a payment processor, it makes sense to also ask them to participate in the StormPay affiliate program --- especially so if your products and services are offered to other businesses.

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

It might also make sense to use more than one payment processor to handle your transactions. Some consumers do not want to register with a new payment processor so that they can buy from you. Remember that your competitors are only two clicks away.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral

A Niche - Where Do I Begin?
That might be the most important question you can ask, but by asking you are ensured of a response. Many people begin their Internet company the wrong way around. They start off by creating a website, it can look professional and they have added in all the newest scripts to make certain the site will be capable to work. Then having exhausted hours and hours on the structure of the site, they then pose the question what goods should I sell?You website design is in reality the conclusion result of all your brainstorming sessions. You have to select a niche and then do all the needed work about that niche. If you are about to set up your first Internet business then you ought to think about a niche that interests you or one that you have particular know-how in.There will be many areas where you have gained experience over the years, and there will be other people who would like to know the answers to their troubles. This is the

In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.

OFFER MORE PAYMENT OPTIONS THAN YOUR COMPETITION

The Internet offers too many options to consumers to find the same products and services, for consumers to remain complacent with just one or two payment options.

People are becoming more and more comfortable with the idea of making secure online purchases. As a newcomer to the Internet, folks may be apprehensive about spending money online, but after having made a few successful purchases they become more and more comfortable with this new medium and marketplace.

For a lot of folks, the ability to pay with a credit card is of the greatest importance to them. Yet, a lot of small businesses either cannot or will not use a merchant account for the purpose of offering their customers more ways to pay.

THE UGLY TRUTH ABOUT MERCHANT ACCOUNTS

Some advise that you must absolutely have a merchant account to successfully operate an online business. They suggest that any business without a merchant account is seriously lacking credibility.

Well that argument may be the absolute truth for some consumers. But, if you were to look at Main Street USA, you would notice that a majority of the sole proprietorships in this country do not offer credit cards as a payment option. Yet, many of these businesses do extraordinarily well.

There is a reason why small business owners often forego credit cards as a payment option. The reason is that merchant accounts can cost a considerable amount of money to acquire and maintain.

Simply put, the cost of the merchant account makes it a prohibitive option to a lot of small businesses.

IN THE ABSENCE OF A MERCHANT ACCOUNT

While small businesses may not use merchant account services, they still need to have many payment options available for them and their customers.

Many processors have popped up to fill this need. Some examples include:

· http://www.clickbank.com
· http://www.ibill.com
· http://www.paypal.com - Now owned by http://www.ebay.com

While most of these processors get good ratings, there is also a strong movement afoot by former members of PayPal who feel PayPal has wronged them. The most common complaint leveled against PayPal is the practice of freezing member accounts without recourse.

If you have a few days to spare, you could read about the nightmares of some former PayPal merchants: http://www.PayPalSucks.com

(DISCLAIMER: I have been a PayPal member since October of 2001 and have successfully completed hundreds of transactions without problem.)

WHERE DOES ALL OF THE MONEY GO?

Online payment processors are the grease that oils the wheels of the Internet. They enable individuals to pay for goods and services they wish to acquire from small online businesses.

PayPalSucks.com puts the importance of online processors into real perspective:

"Some numbers to consider: PayPal does $16 million per day in transactions. Multiply that by their 'average' of 2.9% and you see they are making $464,000 A DAY, or about $14 Million a month."

Dot Com entrepreneur's dream of these kinds of numbers.

WHAT IF YOUR BUSINESS COULD PRODUCE THIS KIND OF REVENUE?

In order to begin to earn revenue at any level, you must begin by offering your customers more buying options.

There exists a payment processing option available to your business that permits your customers to pay you by all of the following methods:

· Visa
· MasterCard
· American Express
· Optima
· Discover
· Diners Club
· Cart Blanche
· JCB
· Eurocard
· Check
· Online Check
· Charge to Phone Bill
· Paypal
· E-Bullions
· E-Gold
· NetPay
· EvoCash
· Moneybookers
· PayPal
· Cash
· Money Order

This new payment processor is called StormPay.

MORE ABOUT THE STORMPAY PROGRAM

StormPay is a program that is very similar to PayPal, of course with exceptions. As with other online payment processors, they provide an opportunity to consumers to put money into accounts in their program for the purpose of making purchases.

If someone prefers to use a credit card, then they will not have to make a cash deposit. Credit card users will simply use StormPay to securely process their credit card transactions with StormPay merchants.

StormPay reaches beyond their competitors in three distinct ways:

· They support both weekly and monthly subscriptions.
· They accept payments for MLM's and income opportunities.
· You can earn money from your referrals and from their referrals to six levels deep!

STORMPAY HAS CREATED A WIN-WIN BUSINESS PLAN

StormPay wins with referral fees because they are gaining new customers --- you win because you earn money by helping StormPay to grow.

PayPal also understood the value of referral fees in the growth of their own business. From the beginning, PayPal has offered a $5 referral fee to anyone who brought PayPal new members.

StormPay offers a higher incentive to you to help them grow:

· Each time a member in your downline makes a purchase you will receive a percentage of the transaction fees.

· They offer real-time campaign tracking results to help you build your referral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral

Trade Show Promotion, Technology and the Tomato Story
It's a story you may have read. Perhaps it's an urban-legend type of story, but it rings true. It came to me via a discussion list from the Philippines, but I suspect it has done a complete world tour, and you may have seen it. It has little to do with trade shows per say, but has lots to do with using technology in trade show promotion.THE TOMATO STORYAn unemployed man goes to try for a job with Microsoft as a janitor. The manager there arranges for an aptitude test. After the test, the manager says, "You will be hired at a salary of $30 per day. Let me have your e-mail address so I can send you a form to complete and tell you where to report for work each day."Taken aback, the unemployed man states that he is neither in possession of a computer nor of an e-mail address.To this the MS manager replies, "Well, then, that means that you virtually don't exist and therefore cannot expect to be employed."Stunn

you would notice that a majority of the sole proprietorships in this country do not offer credit cards as a payment option. Yet, many of these businesses do extraordinarily well.

There is a reason why small business owners often forego credit cards as a payment option. The reason is that merchant accounts can cost a considerable amount of money to acquire and maintain.

Simply put, the cost of the merchant account makes it a prohibitive option to a lot of small businesses.

IN THE ABSENCE OF A MERCHANT ACCOUNT

While small businesses may not use merchant account services, they still need to have many payment options available for them and their customers.

Many processors have popped up to fill this need. Some examples include:

· http://www.clickbank.com
· http://www.ibill.com
· http://www.paypal.com - Now owned by http://www.ebay.com

If you have a few days to spare, you could read about the nightmares of some former PayPal merchants: http://www.PayPalSucks.com

(DISCLAIMER: I have been a PayPal member since October of 2001 and have successfully completed hundreds of transactions without problem.)

WHERE DOES ALL OF THE MONEY GO?

Online payment processors are the grease that oils the wheels of the Internet. They enable individuals to pay for goods and services they wish to acquire from small online businesses.

PayPalSucks.com puts the importance of online processors into real perspective:

"Some numbers to consider: PayPal does $16 million per day in transactions. Multiply that by their 'average' of 2.9% and you see they are making $464,000 A DAY, or about $14 Million a month."

Dot Com entrepreneur's dream of these kinds of numbers.

WHAT IF YOUR BUSINESS COULD PRODUCE THIS KIND OF REVENUE?

In order to begin to earn revenue at any level, you must begin by offering your customers more buying options.

There exists a payment processing option available to your business that permits your customers to pay you by all of the following methods:

This new payment processor is called StormPay.

MORE ABOUT THE STORMPAY PROGRAM

StormPay reaches beyond their competitors in three distinct ways:

STORMPAY HAS CREATED A WIN-WIN BUSINESS PLAN

StormPay wins with referral fees because they are gaining new customers --- you win because you earn money by helping StormPay to grow.

PayPal also understood the value of referral fees in the growth of their own business. From the beginning, PayPal has offered a $5 referral fee to anyone who brought PayPal new members.

StormPay offers a higher incentive to you to help them grow:

· Each time a member in your downline makes a purchase you will receive a percentage of the transaction fees.

· They offer real-time campaign tracking results to help you build your referral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral

Ethical Choices: Spiritual Consequences
Twenty-one years ago I made a choice. At the time it seemed so simple and insignificant. I sat there with three questions as I pondered the “opportunity”: Who would know? Who would care? And the cost – what cost? Little did I know at the time that every, literally every, choice has a consequence. That is a universal law – a spiritual law – that governs us all…just like gravity.Anyone that knew me, at the time, would have said that I was basically an honest and ethical person. I was respected in my community, a community and civic leader, active in my church, serving as music director. No one, not even I, would have suspected that ten years later that I would be an inmate in Federal Prison.Have you ever found yourself over-extended? I did and I admit that I liked that lifestyle. The only problem was my bank account couldn’t support that lifestyle. This became the groundwork for the seed to be planted.Througho

d hundreds of transactions without problem.)

WHERE DOES ALL OF THE MONEY GO?

Online payment processors are the grease that oils the wheels of the Internet. They enable individuals to pay for goods and services they wish to acquire from small online businesses.

PayPalSucks.com puts the importance of online processors into real perspective:

"Some numbers to consider: PayPal does $16 million per day in transactions. Multiply that by their 'average' of 2.9% and you see they are making $464,000 A DAY, or about $14 Million a month."

Dot Com entrepreneur's dream of these kinds of numbers.

WHAT IF YOUR BUSINESS COULD PRODUCE THIS KIND OF REVENUE?

In order to begin to earn revenue at any level, you must begin by offering your customers more buying options.

There exists a payment processing option available to your business that permits your customers to pay you by all of the following methods:

This new payment processor is called StormPay.

MORE ABOUT THE STORMPAY PROGRAM

StormPay reaches beyond their competitors in three distinct ways:

STORMPAY HAS CREATED A WIN-WIN BUSINESS PLAN

StormPay wins with referral fees because they are gaining new customers --- you win because you earn money by helping StormPay to grow.

PayPal also understood the value of referral fees in the growth of their own business. From the beginning, PayPal has offered a $5 referral fee to anyone who brought PayPal new members.

StormPay offers a higher incentive to you to help them grow:

· Each time a member in your downline makes a purchase you will receive a percentage of the transaction fees.

· They offer real-time campaign tracking results to help you build your referral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral

Email Marketing Tips for Reaching an International Audience
Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting successful strategies. Dig deeper and it is a different story:Building a database for the futureMarketers have adopted recent EU legislation that ensure individuals “opt-in” to your messages and respect data privacy. The flaw is in how much data people are collecting. By not integrating data capture techniques for mailing address, telephone and fax number, a company becomes hostage to always using email marketing.Industry unsubscribe rates are reported as between 0.2% and 5% (MarketingSherpa). Over time, without investment

ormPay is a program that is very similar to PayPal, of course with exceptions. As with other online payment processors, they provide an opportunity to consumers to put money into accounts in their program for the purpose of making purchases.

StormPay reaches beyond their competitors in three distinct ways:

STORMPAY HAS CREATED A WIN-WIN BUSINESS PLAN

StormPay wins with referral fees because they are gaining new customers --- you win because you earn money by helping StormPay to grow.

PayPal also understood the value of referral fees in the growth of their own business. From the beginning, PayPal has offered a $5 referral fee to anyone who brought PayPal new members.

StormPay offers a higher incentive to you to help them grow:

· Each time a member in your downline makes a purchase you will receive a percentage of the transaction fees.

· They offer real-time campaign tracking results to help you build your referral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral

Customers - Why Should They Buy From You?
There are a whole range of reasons why customers buy a product or service. They usually buy to solve either real or perceived problems. They want to move away from pain and towards pleasure. They want to feel better after having made the decision to buy a product or service than they did before.Customers will buy from you if you meet these criteria. However there are other reasons they will buy from you rather than your competitors.1 - If they think you're an expert and a specialist2 - If they think you're product or service is better3 - If someone tells them toLet's look at each of these in turn -#1 Customers want to know that you understand them and their business. It therefore makes a great deal of sense to specialise. Work in a niche and become known for it. For example - If a customer is in the hospitality industry and they know that you specialise in the supply of hygiene products

rral base.

MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS

IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS

As an online business, you must be willing and able to provide more payment options to your clients.

If you were to choose only one payment processor, I like StormPay best because they offer your customers so many ways to pay for your products and services.

(NOTE: To be truthful, I also like StormPay because of their affiliate / referral program. Click here to investigate StormPay further and to sign up as a member and affiliate: http://www.stormpay.com)

Please remember that my point throughout this article has been for you to offer your clients as many ways to pay as you can muster. If you will only take the time to expand the ways in which your customers can pay you for your products and services, then you will reap the benefits of greater sales by simplifying the buying process for your customers.

More payment options open the door to more sales, thereby increasing your chance of online success.

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Summary: All leaders get to a point where they feel blocked in their jobs and careers. They feel they can't go on, or even if they can go on, are progressing much too slowly. The author gives a surprisingly effective pointer he learned from a crime novelist on how to become unblocked.

Are your associates part of something bigger? Or are they out there on their own? Do you expect them to make money online without any support? Read about how groups can assist your communications and grow your profits.

How do you get your business message to stand out from all the thousands of others? Here are 10 rules for getting noticed:

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