Article Check - Internet and Businesses Online

Developing World Class Enterprise Agility: How to Manage Radical Transformation
Most of the strength of the U.S. economy has been built on capital, technology, natural resources, and information, while markets were relatively captive. It's no longer this way. Foreign competition has challenging companies more so than ever before. New ways to compete are being be devised. In response to competitive pressures, many companies are working on improvements with process, quality, automation, and information systems. Each of these improvements is on the path to becoming a high performance company. One other element can make a substantial difference: the strategic development of the corporate infrastructure around agility.Substantial market share has been lost over the years to foreign competitors. No industry is immune. New markets and partnerships on a global scale are forming. The pressure is on to be nothing but the best. The key to the future lies in reengineering the entire business-- both physically and logically- -for agility.Taking dramatic steps to become agile is necessary to be a manufacturing contender in this highly c

be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

"While the quality of the video recording is not excellent, it's still pretty darned good. However...to make it up to you, I've still decided to shave an extra 10% off the price. Because I want you to get your money's worth here. I think you'll find that to be a very fair deal, especially after you discover all the secrets we will be revealing in this kick-butt, one-of-a-kind video course! If you don't find it to be as good as we say it is, just send it back and we'll refund every penny of your purchase price."

Address the flaw and then turn it into a benefit for them! They will appreciate your candor and honesty, and you will earn a loyal customer. Not a bad deal, eh? Also, notice how you can make the benefit even stronger by taking away the risk (offering a moneyback guarantee, just in case.)

Here's an example of a limitation, turned

Hiring the Perfect Fit Through ELance.com
Outsourcing has moved upward in the most-improved columns of efficiency and respectability through eLance.com. This website offers time-saving access to high-quality expertise that enables you to offload projects for quick completion, while maximizing your budget and letting you focus on those items not easily delegated. If the project you have in mind falls into one of the twelve categories currently supported by eLance, you are literally in business: 1) Software & Technology, 2) Writing & Translation, 3) Sales & Marketing, 4) Management & Finance, 5) Legal, 6) Website Development, 7) Graphic Design & Art, 8) Search Advertising, 9) Administrative Support, 10) Training & Development, 11) Audio, Video & Multi-media, and 12) Architecture & Engineering.Once you are registered on the site as a Buyer (a sliding scale of fees is involved), eLance provides an extremely user-friendly series of steps and links that guide you through the project listing process. This article serves as a summary of those steps, with a few suggestions and tips merged in along the

I found out the hard way that...

People are skeptical !

One of the main reasons many readers don't buy is because they have many objections, concerns and questions that go unanswered, well after they have finished reading the sales letter.

"Unanswered questions and unresolved concerns sabotage sales letters!" -- Dan Kennedy

The purpose of a sales letter is simple: to get the reader to take action! And while listing all the juicy benefits of your offer is an absolute must in creating a powerful sales letter, sometimes benefits alone are not enough!

People are generally very skeptical, and for good reason. They've been disappointed, lied to, and even ripped off in the past. If there is anything at all about your offer or product that could cause the reader to be skeptical, hesitant, or concerned in any way, it will get in the way of your sales.

An easy and effective way to dramatically increase your sales is to air those concerns/questions out and address them directly. Including any flaws or limitations that your offer/product may have (and most products do.)

If you're wondering why you should bring up something "negative" about your offer/product when there is a chance that the customer may not ever think about them, let me just say this...

If an objection or flaw exists, your readers will find it! If there's an unanswered question, they will most definitely think of it. It is better to address these negatives and use that opportunity to turn those negatives into benefits ...instead of hoping that the readers will not think of them. Buyers are becoming more and more skeptical every day, and for good reason.

In fact, customers will often times think of the negatives even if you haven't thought of them yet! For this reason, it's a good idea to have a few people read your sales copy before you start using it. It's an effective way to spot those negatives that you may have missed. Find the most skeptical person you can and ask him/her to point out anything in your sales letter that may cause concern, doubt, and/or skepticism.

Once you find out what they are, address them in the sales letter... and turn them into benefits! Provided you are still being honest. In the marketing business, this is called a "damaging admission."

Here are a few examples of how to use the above strategy...

If the product is expensive, the letter could simply say...

"Don't be fooled by cheap imitations! At our store, we only offer the best!"

...OR...

"I realize that our calculators costs more than other brands. But let's face it, you get what you pay for."

Simple and effective!

If the product is unbelievably inexpensive (and may cause the reader to question the quality of the product), the letter could say...

"Why pay twice as much at an expensive restaurant, when you can get the same great meal - without the snobby waiters - at our family-owned establishment, at half the cost?"

...OR...(if it's a digital product)...

"You may be wondering why I'm giving away so many amazing ebooks for just $19.95. Well, since you're getting them in digital/downloadable format, I'm able to keep my delivery costs very low. So, I figured, why not pass those savings on to you and give you a lot more value for your money!"

If your product has any minor flaws or limitations (and most products do), you absolutely need to address those as well. If you spend a few minutes on it, you will find a way to turn those flaws/limitations into powerful selling points!

For example, if you're selling a video that doesn't have the best audio/visual quality (despite your best efforts), you had better address that in the sales letter. Don't wait for the customers to find that out after he pays for the product. That will either cause a hoard of refunds or just convince the customers to not buy from you again. Either way, you lose.

Instead, be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

Here's an example of a limitation, turned

Steps to True Internet Success
I am not going to try and sell you on some Hokie-Pokie way of starting a business. Nor am I going to get you to check out some fabulous business opportunity.What I am going to tell you is not being done. In fact, what you want to know about internet marketing and what professionals want you to know are two different things.If you are think about buying into some membership site that promises to teach you how to cut the corners and quickly get you to untold millions; think again. What works best in this field are three things; willingness to learn, hard work, and diligence.Here are three basic facts that you need to wrap your brain around and be committed to:Fact # 1 - Have the attitude that you want to learn. Two items that the pros do not mention is that there is a learning curve in this business and it is highly unlikely that you will be a millionaire overnight. If that were the case then I would not be writing this article and you would see me on the cover of Forbes. Believe me, simple is good but reality is still a drivi

nd address them directly. Including any flaws or limitations that your offer/product may have (and most products do.)

If you're wondering why you should bring up something "negative" about your offer/product when there is a chance that the customer may not ever think about them, let me just say this...

Here are a few examples of how to use the above strategy...

If the product is expensive, the letter could simply say...

"Don't be fooled by cheap imitations! At our store, we only offer the best!"

...OR...

"I realize that our calculators costs more than other brands. But let's face it, you get what you pay for."

Simple and effective!

If the product is unbelievably inexpensive (and may cause the reader to question the quality of the product), the letter could say...

"Why pay twice as much at an expensive restaurant, when you can get the same great meal - without the snobby waiters - at our family-owned establishment, at half the cost?"

...OR...(if it's a digital product)...

Instead, be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

Here's an example of a limitation, turned

The Power Of A Free Press Release Distribution Can Work Massive Magic With Blogs
Free press release distribution has worked wonders for many small businesses over the years and has been responsible for creating the sort of free publicity that money cannot buy, lifting a business from oblivion to sensational success, virtually overnight.The idea behind the distribution of a free press release has always been very simple. A newspaper or media organization is always looking for quality content. Organizations of all sorts, including businesses are always looking to create awareness about new developments and improvements that they are making. So they put together a press release or news release and distribute it to local and national media organizations they know.The media uses the press release and the organization gets a valuable mention on the editorial pages of newspapers and in a news item on the local prime time news. The result is the sort of credibility that advertising can never give and new customers flock into the small business.Of course there are some very important rules to observe. For instance the free pr

person you can and ask him/her to point out anything in your sales letter that may cause concern, doubt, and/or skepticism.

Here are a few examples of how to use the above strategy...

If the product is expensive, the letter could simply say...

"Don't be fooled by cheap imitations! At our store, we only offer the best!"

...OR...

"I realize that our calculators costs more than other brands. But let's face it, you get what you pay for."

Simple and effective!

If the product is unbelievably inexpensive (and may cause the reader to question the quality of the product), the letter could say...

"Why pay twice as much at an expensive restaurant, when you can get the same great meal - without the snobby waiters - at our family-owned establishment, at half the cost?"

...OR...(if it's a digital product)...

Instead, be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

Here's an example of a limitation, turned

Do Manufacturing Processes Make it Impossible for Food and Drug Companies to Create Healthy Products
Many believe that the manufacturing and food processing systems make it nearly impossible for large Corporations to produce healthy foods and drugs, but is this really true and is it fair to condemn our food distribution system? What if they did not exist? How do you feed 5.5 Million in Houston, 13.5 Million in Southern California and 12 million people in NYC? And what about sending food all over the World like we do too?No not necessarily. The most efficient processes also allow them to make better products for less cost. They might often choose to make crappy products some times to prop up shareholders equity and quarterly profits, but the consumers can also choose not to buy them right? No one is holding a gun to people’s heads making them buy processed foods.Some will say that in these processed foods and drugs are chemicals, which are indeed toxic. Well, sure there are some chemicals which are not good for the bio-systems in everything from Soft Drinks to Frozen TV Dinners, but also realize that many of these chemicals are needed to preven

hment, at half the cost?"

...OR...(if it's a digital product)...

Instead, be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

Here's an example of a limitation, turned

Close More Sales By Making Your Prospect Feel Important!
John Dewey, a 21st century renowned philosopher, psychologist and educator said that the need to feel important is a basic law of human nature. When you are contacting your sales prospect, engaging in conversation with them and even speaking with their gatekeeper it is so important that you apply this law of human nature. While this concept is common sense one could argue that it is not common usage. Why is this true? Because many of us get caught up in everyday life and we forget how important it is to make others feel important. How do you bring these “common sense principles” from your subconscious to your conscious mind? It’s called awareness.When you become more aware of this principle and use it in your everyday life you will find yourself closing more sales. Do you want to get started? Below are ten practical ideas that you can immediately use to make others feel important.1. The Importance Of Remembering And Using People’s Names."Excuse me, what is your name again?" Have you ever found yourself saying this? I must admit that this

be upfront and honest with the customers by addressing the issue (and turning it into a benefit) by saying something like this...

Here's an example of a limitation, turned into a benefit...

"I realize that our flashlights do not come in 5 different colors, as do those made by some of our competitors. The fact of the matter is, by offering ours in only one color (metallic black), we are able to keep our production costs down. The money we save is spent on creating a better quality flashlight than what our competitors offer. We figured that if you ever got caught in an unfortunate situation where a flashlight was desperately needed, we would much rather you have a quality flashlight that would get you out of the bad situation than one that just had a pretty-colored exterior."

Do you see how a possible limitation got turned it into a powerful, emotionally-charged benefit?

You're addressing objections and concerns that your reader may already be thinking about! Sometimes, you may even address these concerns and get them out of the way before the reader gets a chance to think of them. Definitely a good thing.

By openly discussing any flaws that your product may have, you will also begin to establish credibility and trust in the eyes of your readers. Both are very important in getting the sale...and creating a positive ongoing relationship with your customers.

When you say something like "I realize that our calculators costs more than other brands...", your readers can't argue with that. They may even nod their heads in agreement as they read that sentence. In the process, you have just gotten them to agree with you on an unconscious level. (Read that last part again!)

There are also times when your sales letter may be making claims that sound unrealistic, too good to be true, or just plain impossible. You would definitely want to address those if you would like that sales letter to get orders.

For example, I recently finished a self-defense report that promised to turn anyone into "a lethal weapon in just two weeks!" And while I personally know for a fact that the claim I make is honest, factual and very possible to attain, many people reading that letter would be skeptical of my claims. And rightly so. It's a bold statement that I would definitely have to address if I hoped to sell any copies of that report at all.

What I know to be possible may not necessarily be true for my customer in the way he sees the world. His beliefs and experiences may give him a different picture of what's possible. And, until I can convince him otherwise (by backing up my claim with facts, examples, testimonials, etc.), he won't buy from me.

Address the questions, concerns and doubts...or else, they won't buy!

Lastly, you may have heard before that if your offer sounds too good to be true, you should water it down somewhat, to make it more believable. And while that strategy can work, I have found that instead of watering it down and losing some of the firepower from the sales letters, it's much more effective to address the objections, concerns, and flaws...and then turn them into powerful benefits ...maybe even use them to establish your uniqueness!

By addressing any questions, concerns, flaws or limitations that could come up, you will put the reader's mind to ease, send the credibility and trust factors soaring, and dramatically increase your sales in the process! Yet more reasons to be honest and upfront with your customers!

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm

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Fundraising can be a really daunting task. After all, it will not be easy to convince someone to part with their hard-earned money. You need to provide them with a very good reason or give an incentive that they cannot refuse! There are actually a lot of things that one can do for a fundraising campaign with sports in mind. You can sell stuff, provide service or just ask for donations. The list is endless.

No matter how great your hair looks, how stylish your new outfit is, or how witty, intelligent and charming you act; if someone can’t SEE you, she’ll never get the chance to discover how wonderful you really are.

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