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Article Check - Marketing Optimization 101 for Blogs
In the last article, I was talking about the fact that you need to be in a fantastic state, in a friendly state when you meet up with your customer. So what makes up states?Let me ask you. What would be the differences in the ways that you would be when you are depressed? You would sit with your shoulders down and you sit in more of a slumped way, wouldn’t you? Where as, if you were at a sports game and your team was winning you would be standing up and cheering, expressing yourself with arm movements and things like that.One of the differences about your state is how you change your Physiology.Everything that you do with your arms gestures, what you do when you are breathing, what you do with the structure with the way you are sitting or the way you are standing is part of your physiology.All these things are a part of your physiology, whether you open your eyes really wide and put a
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- Ho
"There's no avoiding it. The eternal search for sustainable competitive advantage is leading us straight into the squishy softness of culture and character. Many business people won't like it. They won't be comfortable talking with colleagues about trust, honesty, purpose, values, and other topics out of the self-help section of the bookstore. They will have to face the fact that they will likely be eaten alive by competitors who confront these issues with relish." — Geoffrey Colvin, "The Changing Art of Becoming Unbeatable," Fortune MagazineAll organizations have access to more-or-less the same resources. They draw from the same pool of people in their markets or geographic areas. And they can all learn about the latest tools and techniques.Yet not all organizations perform equally. In fact, there is a huge gap between high-and low-performing organizations. What accounts for this? Quite simply, it's
Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.
Here are the absolute 101 basics you really shouldn't ignore ...
1. DON'T FORGET E-MAIL DELIVERY
Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.
While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.
If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- Ho
If you are someone who frequents the online SEO forums, you will often come across people saying they are struggling to get their site indexed in Google.This could be for a number of reasons, but one common reason is because the domain name was previously expired.Google ignores expired domain names, this is because at one time webmasters would go around and buy expired domains for the PageRank that was on that domain in the hope they could redirect the PageRank to their own domains in order to fool Google into believing their website was more popular than it really was.Google put a stop to this by no longer automatically indexing expired domains, however, there is a way around it.Re-inclusion RequestIf you find that you have recently bought an expired domain name and are struggling to get your website into Googles index, then you need to submit a Reinclusion request.
While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.
If you're still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- Ho
Keywords are very important in your business because one must be very aware of what your customers are looking for and what they're typing in. They're searching for a targeted solution to their question or problem. One should be aware that the internet changes daily and it's critical that you provide specific keywords in your url website, headings of your website, meta tags, links, blogs, affiliate links, sales copy, etc. Google and other major search engines are looking for quality and quantity website content script.Spiders from these search egines are starving for rich content and you have to create a large web of keywords from your website to be optimized and possibly gives you a high pr ranking which will result in more clicks and possible sales. It's important to know what your customers are typing in for what they're are hungry for. It's very critical to keep your website fresh with quality content an
2. E-ZINE PUBLISHING IS STILL A MUST
Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.
Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- Ho
Resell rights is a simple concept to understand. If you buy a product with resell rights, you are allowed to sell the product or distribute it once you have made your purchase. You may want to use the product as a free giveaway for new customers or you may want to start selling the product in order to generate more income for yourself.No matter how you use the product, it is yours to distribute once you have paid for it. Master resell rights are slightly different from normal resell rights. With normal resell rights, you are allowed to sell or distribute the product once you have made a purchase.Master resell rights allow you to sell the products and then allow your customers to continue to sell the products to family members, friends, and business associates. Normal resell rights do not allow for your customers to continue selling the products once you have made sales.Resell rights are co
3. E-MAIL AND RSS SUBSCRIPTIONS
Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don't actually see them and if you don't give them enough incentive to subscribe.
Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.
And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- Ho
How does one go about marketing industry and regionally specific specialized environmental equipment? Well one savvy business student, Paula Chavis has developed a new innovation, which would recycle and reuse carwash wastewater and use it on the property for pressure washing, flushing toilets and even landscaping.This system is to be marketed through industry publications, catalogs, Internet websites and of course also using a direct marketing approach is a smart indeed. Having been to every city in the country over 10,000 population in the United States, I can say that it took me 4-years, to visit it all. I believe 5-6 sales people could visit every car wash whether coin-op, roll over, flex or full service within 6 months in the Western States.But I would add to that list TX, OK, KS, TN, AR, LA, ND, SD, NE, MT, WY, CO, GA, FL and also be ready for regional drought issues as populations increase and
4. EXPLAIN RSS
Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.
To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds
Then, on this same page, include the links to all of your RSS feeds.
5. TOP CONTENT
If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will never bother to look for it.
Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.
6. THE HEADLINE
The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: "What's in it for me?"
Make sure that your blog headlines gives this reason and the story inviting enough for your readers to keep reading.
7. LEAD YOUR VISITORS TO YOUR MDA
MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.
Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.
Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.
If you're providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.
And yes, this is more important than having dozens of Google AdSense ads on your blog ... if you want to use your blog as part of your marketing mix.
8. LOOK DIFFERENT
Blogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don't cram it with design, but still make sure it's different than every other blog in the market.
9. USE YOUR OWN DOMAIN
Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don't forget that your domain name is your permanent online address and part of your online brand.
Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for
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