e to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

PPC or pay-per-click is the process of paying for high search engine results. Basically you bid a specified amount to be placed at a certain position above or to the side of the natural search engine results, and you pay when someone clicks through to your web site.

Because there are many bidders on most popular words, the bid prices tend to be higher than what would allow you to quickly monetize a PPC campaign.

PPC should only be pursued as a traffic – generating tool when you have a sizable budget to literally lose in your testing phase. My last PPC campaign cost me over $3000 in about 5 weeks, and I am barely predicting break-even over the long term on that campaign. PPC is not easy to do right up front, and if you do choose to do it, be sure to purchase one of Perry Marshalls books on Adwords (the biggest PPC provider).

The key with PPC is strict keyword management, which takes time to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

<meone clicks through to your web site.

Because there are many bidders on most popular words, the bid prices tend to be higher than what would allow you to quickly monetize a PPC campaign.

PPC should only be pursued as a traffic – generating tool when you have a sizable budget to literally lose in your testing phase. My last PPC campaign cost me over $3000 in about 5 weeks, and I am barely predicting break-even over the long term on that campaign. PPC is not easy to do right up front, and if you do choose to do it, be sure to purchase one of Perry Marshalls books on Adwords (the biggest PPC provider).

The key with PPC is strict keyword management, which takes time to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

a traffic – generating tool when you have a sizable budget to literally lose in your testing phase. My last PPC campaign cost me over $3000 in about 5 weeks, and I am barely predicting break-even over the long term on that campaign. PPC is not easy to do right up front, and if you do choose to do it, be sure to purchase one of Perry Marshalls books on Adwords (the biggest PPC provider).

The key with PPC is strict keyword management, which takes time to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

gn. PPC is not easy to do right up front, and if you do choose to do it, be sure to purchase one of Perry Marshalls books on Adwords (the biggest PPC provider).

The key with PPC is strict keyword management, which takes time to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

e to build up, get good at, and monetize.

Although the disadvantage to using PPC is that it can be a costly learning curve, the advantage is that once you have it performing well, it can pretty much be run on autopilot.

Once again, keep in mind, PPC requires a sizable budget up front, and it is very easy to lose money with it.

As you should already know, article marketing is my preferred method of subscriber – generation. I am not really fond of PPC – but give it a try if you want.