ss processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means s

The name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line. On the other hand, if you called yourself XYZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You may argue that there is no clue for Sears, Wal Mart, or Nordstrom’s that would be true if they had not spent millions of dollars on their marketing campaigns.

If you already have a company name, does the name tell people exactly what you do? Do you have to explain it every time you go to a networking meeting? I know I do for my Power Team because it is called Vervial Group. We coined a new word to describe us, those with verve and are jovial. Silly but it worked at the time. Now it is difficult to change because we have email addresses, articles that relate back to our website and other items. If we made a change, we could be losing on some valuable contacts. My personal company is called BizMechanix. It directly relates to what we do. We Maintain, Repair, and Tune-up business processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means s

YZ Corporation, there is no relationship between the name and what you do. There is actually no clue. You may argue that there is no clue for Sears, Wal Mart, or Nordstrom’s that would be true if they had not spent millions of dollars on their marketing campaigns.

If you already have a company name, does the name tell people exactly what you do? Do you have to explain it every time you go to a networking meeting? I know I do for my Power Team because it is called Vervial Group. We coined a new word to describe us, those with verve and are jovial. Silly but it worked at the time. Now it is difficult to change because we have email addresses, articles that relate back to our website and other items. If we made a change, we could be losing on some valuable contacts. My personal company is called BizMechanix. It directly relates to what we do. We Maintain, Repair, and Tune-up business processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means s

y name, does the name tell people exactly what you do? Do you have to explain it every time you go to a networking meeting? I know I do for my Power Team because it is called Vervial Group. We coined a new word to describe us, those with verve and are jovial. Silly but it worked at the time. Now it is difficult to change because we have email addresses, articles that relate back to our website and other items. If we made a change, we could be losing on some valuable contacts. My personal company is called BizMechanix. It directly relates to what we do. We Maintain, Repair, and Tune-up business processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means s

is difficult to change because we have email addresses, articles that relate back to our website and other items. If we made a change, we could be losing on some valuable contacts. My personal company is called BizMechanix. It directly relates to what we do. We Maintain, Repair, and Tune-up business processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means s

ss processes. Take a look at your company name, if it does not related then you will need to look at branding yourself differently.

Identification of the company name to what you do is important but it is not at the head of the list. You just need to work harder to create a brand that means something.