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  • Article Check - Parity Busters

    Staff Turnover - A Business Killer
    Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects
    ster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you d
    Medical Billing - Software Registration
    In the world of medical billing, there is a lot of red tape. The government itself has so many regulations that they're enough to strangle a billing company to the point where they can just about do business. And just when you thought that this problem would at least end with the s
    In reality, your company’s products and/or services are very likely perceived by the marketplace as a commodity. In many cases where you’ve won market share, it is likely due to the fact that your account managers were better networked or better liked, were more persistent, or your main competitors simply blew the account, handing you the business. Unfortunately, these scenarios are the exception. The rule is that it can take some dumb luck, and a great deal of time, too.

    Everything today seems to be moving faster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you di

    Be Single Minded
    You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.As long as the advertising industry has bee
    re you’ve won market share, it is likely due to the fact that your account managers were better networked or better liked, were more persistent, or your main competitors simply blew the account, handing you the business. Unfortunately, these scenarios are the exception. The rule is that it can take some dumb luck, and a great deal of time, too.

    Everything today seems to be moving faster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you d

    Are You Frustrated with Lack of Business Funding Options?
    What's a busy retail merchant to do when it needs extra working capital?"Oh, NO!!! - Not the gauntlet," you think – taking your valuable time (and patience) to deal with the "paperwork" required by traditional sources!Correct! You got it! Not the Guantlet! And let me
    re persistent, or your main competitors simply blew the account, handing you the business. Unfortunately, these scenarios are the exception. The rule is that it can take some dumb luck, and a great deal of time, too.

    Everything today seems to be moving faster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you d

    Free Background Checks Do Not Reveal Everything
    It's sad but it's becoming increasingly important that background checks are used more and more these days. This applies whether the issue at hand is a new employee, you're starting a new business, checking a new tenant to live in your property and even personal relationships. And wh
    xception. The rule is that it can take some dumb luck, and a great deal of time, too.

    Everything today seems to be moving faster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you d

    Minding Your Own Brand - Is Your Team Ready To Win?
    PLAY BALL! Baseball season has begun. All winter, teams have been making deals to acquire the best possible talent. However, star power alone doesn’t win a championship. As Babe Ruth said, “The way a team plays as a whole determines its success. You may have the greatest bunch of ind
    ster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you differentiate in this environment of parity? Below are some initiatives in which companies can invest to differentiate their product/service from their competitors, improve their positioning and steal market share by capitalizing on real and perceived strategic, tactical, and cultural advantage.

    The Parity Busters

    1. Corporate Culture Marketing – Developing and communicating a program of measurable value-based initiatives that project your organization above the competition (read more).

    2. Leader

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