Article Check - Business

Municipality Prefers Vertical File Storage Systems
When Tom Fujiwara, Assistant Public Works Director for the City of Redlands, California, needs to study plans for street repairs or review a map of his city’s storm drain system, he locates and retrieves large documents more quickly and efficiently than ever before by using the department’s new vertical file storage system.“We chose vertical file storage systems because they work. It’s that simple. The cabinets don’t damage our documents and they are very, very easy to access,” he explained. Before adopting vertical file storage systems, the city’s thousands upon thousands of pages of large drawings, maps and exhibits required by the department were stored mainly in flat files, or rolled up in tubes in a corner. “It was very challenging to get your hands on the right document,” Fujiwa

nmore- Solid as Sears

Five steps to a new tagline

1. Begin by thinking about what you want to communicate with your tagline. Write down your positioning statement or unique selling proposition. Your tag line should reinforce them.

Ask these questions:

• Who are your customers?

• What benefits do you offer your customers?

• What feelings do you want to evoke in your customers?

• What action are you trying to generate from your customers?

• How are you different from your competition?

Try to get one or more of these ideas across in the tag line.

2. Next, prepa

Small Annoyances Can Make a Big Impact on a Business's Bottom Line
Sales clerks who stand behind the counter gabbing to friends and ignoring the customer in front of them; product return personnel who refuse to honor their store's return policy; bank employees who get surly and defensive when questioned about possible errors on a depositor's bank statement.These slights and others can cost a business thousands in lost revenues and even the loss of their reputation in the community. Customers who have been treated rudely or who see themselves as having been cheated or ripped off in some way are likely to vote with their feet, walking out of a business and in the door of a similar business down the street that presents itself as more welcoming. Even more serious, customers who see themselves as slighted generally tell other people, which can impact a bu

When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you. Taglines provide that path through the woods. A tagline consists of a few short words that communicate to your target market what your company does and how you're different from competitors. A good tagline should position your brand in your audience's mind and sum up its essence or benefit in a way that your audience can relate to. A great tagline uses memorable phrasing and creates a personality. Taglines are typically simple phrases that telegraph a message. They normally accompany company logos and are written to stand the test of time. Most taglines have a fairly long shelf life. Taglines can also help change the perception of a company.

Should you develop a tagline?

The simple answer is yes. All companies should consider using a tagline in their marketing materials and company advertising because taglines deliver the following benefits:

1. Clearly states what your company stands for.

2. Simplifies buying decisions because customers know who you are and what you offer.

3. Differentiates you from competition.

4. Raises brand awareness because taglines are relevant, remembered and often repeated.

5. Provides a shorthand version of your brand promise. How do you develop an effective tagline?

Your tagline should evolve from your branding strategy to ensure consistency in your overall brand message. According to Paul Quinn, www.quinntessentialmarketing.com, “Dancing the Tagline Tango,” here are ten ideas you can use to help develop a tagline:

1. Ask a question.
Does she or doesn't she? - Clairol

2. Show your unique commitment.
We try harder - Avis

3. Explain product superiority.
Takes a licking and keeps on ticking - Timex

4. Evoke a benefit in a fresh way.
Let your fingers do the walking - Yellow Pages

5. Use an emotive call to action.
Reach out and touch someone - AT&T

6. Use a two-fold delivery with a twist.
Common sense. Uncommon results - David Ingram and Associates

7. Address a specific need.
They come in but they don’t go out - Roach Motel

8. Be abstract but client-centered.
After all, it is your information - Authentex Software

9. Describe your product in a novel way.
The quicker picker upper - Bounty

10. Link company name to product benefit.
Kenmore- Solid as Sears

Five steps to a new tagline

1. Begin by thinking about what you want to communicate with your tagline. Write down your positioning statement or unique selling proposition. Your tag line should reinforce them.

Ask these questions:

• Who are your customers?

• What benefits do you offer your customers?

• What feelings do you want to evoke in your customers?

• What action are you trying to generate from your customers?

• How are you different from your competition?

Try to get one or more of these ideas across in the tag line.

2. Next, prepar

Wholesale Fasteners
The Fastener Quality Act defines a fastener as a screw, nut, bolt, or stud that has external or internal threads, or a load-indicating washer, with a nominal diameter of five millimeters or bigger, one fourth of an inch or greater that contains any quantity of metal and is held out as meeting a standard or specification which requires through-hardening.This act also prevents sale of illegal and unauthorized sale of fasteners to any industry or company. However buying of wholesale fasteners is not illegal and wholesale fasteners can be bought at any wholesale market. Internet is also a good place to find dealers who are ready to sell fasteners at wholesale rates provided the buyer buys them in bulk.An advantage of buying fasteners in bulk at wholesale rate is that the intermediar

ly accompany company logos and are written to stand the test of time. Most taglines have a fairly long shelf life. Taglines can also help change the perception of a company.