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Article Check - Stinking Linking Thinking
Public Relations for Mobile Car Wash Firms
If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?How can you promote public relations in a Mobile Car Wash Business? Well lots of ways and we never ran out of ways to do this. We often gave out a month worth of free car washes at your office on the Radio, it cost us nothing and always ended up getting us lots of new business. It worked so well, we eventually had to stop this, due to getting maxed out in our mobile car wash routes.What else can you do to create public relations buzz in your mobile car wash company. Well why not run a car wash fundraiser and help wash the cars for free for a non-profit group such as a Church Youth Group or soccer team? This is a very nice thing to do and the visibility is good in the local community and you will surely get new business simply for doing the right thing and giving back to the community. Consider this in 2006.
ant" my links were in the eyes of a search engine. Now this may soundIf you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?How can you promote public relations in a Mobile Car Wash Business? Well lots of ways and we never ran out of ways to do this. We often gave out a month worth of free car washes at your office on the Radio, it cost us nothing and always ended up getting us lots of new business. It worked so well, we eventually had to stop this, due to getting maxed out in our mobile car wash routes.What else can you do to create public relations buzz in your mobile car wash company. Well why not run a car wash fundraiser and help wash the cars for free for a non-profit group such as a Church Youth Group or soccer team? This is a very nice thing to do and the visibility is good in the local community and you will surely get new business simply for doing the right thing and giving back to the community. Consider this in 2006.
T.G.I.M. - Thank God It's Monday
Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in the right direction.3. Begin the new week with a written priority to do list (Your six-pack). Focus on getting the most important things done first - like prospecting for new business.4. Set (in writing) defined objectives for every sales call - every sales call. Your customers can tell when your winging it.5. Attempt to obtain at least one customer commitment for every sales call. You're more likely to do this on Tuesday if you begin doing it on Monday.6. Make two proactive telephone sales calls to prospects. Make it a personal priority to prospect everyday starting Monday mornings.7. Send a handwritten or e-mail follow-up to every key sales contact you see on Monday. Set a personal standard to write a minimum of five handwritten notes everyday. The tough part is getting started. Once you form the habit, it's a no-brainer to maintain.8. Take a quick refresher break. Fifteen minutes at lunch will suffice. Use the break to discharge any stress and
How many times have you heard "A link has to have this PR or that PR to be of value" or "link only to relevant sites" and a myriad of other "Expert" advice on the value of links and reciprocal links?Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in the right direction.3. Begin the new week with a written priority to do list (Your six-pack). Focus on getting the most important things done first - like prospecting for new business.4. Set (in writing) defined objectives for every sales call - every sales call. Your customers can tell when your winging it.5. Attempt to obtain at least one customer commitment for every sales call. You're more likely to do this on Tuesday if you begin doing it on Monday.6. Make two proactive telephone sales calls to prospects. Make it a personal priority to prospect everyday starting Monday mornings.7. Send a handwritten or e-mail follow-up to every key sales contact you see on Monday. Set a personal standard to write a minimum of five handwritten notes everyday. The tough part is getting started. Once you form the habit, it's a no-brainer to maintain.8. Take a quick refresher break. Fifteen minutes at lunch will suffice. Use the break to discharge any stress and
As a webmaster myself I grew increasingly weary of hearing how "important" my links were in the eyes of a search engine. Now this may sound
5 Tips on How To Use Psychology Triggers For Success In Business
In everyday life, people always talk about their bills, pay checks, and their circumstances. We will advise you on how to talk to your inner mind and also to your friends and family about good health, prosperity and happiness. The more positive thoughts you feed your mind, the healthier your mind and body become.According to Winston Saga, a successful home business owner in New Zealand who focuses on achieving total success in sales and personal life and features, if you always think of prosperity, you will become rich. If you think of poverty, you will become poor. If you keep your mind healthy, your body will be healthy. If your mind is weak and timid, the body will become sick and stressed out. To become successful in your business, it must be a process; there is a time to sow and a time to reap. If you sow more, you will reap more. If you sow little, you will reap little. You cannot sow and reap in the same season. Everything has a season. If your psychology always triggers the same action, step by step you become financially independent and successful in your business.There are 5 ways to become successful in your business by using psychology triggers:1. Using Auto Suggestion to reprogram your subconscious mind. If your mind is negative, filled with fear, doubt, and worry, you will live in negative vibrati
to be of value" or "link only to relevant sites" and a myriad of other "Expert" advice on the value of links and reciprocal links?In everyday life, people always talk about their bills, pay checks, and their circumstances. We will advise you on how to talk to your inner mind and also to your friends and family about good health, prosperity and happiness. The more positive thoughts you feed your mind, the healthier your mind and body become.According to Winston Saga, a successful home business owner in New Zealand who focuses on achieving total success in sales and personal life and features, if you always think of prosperity, you will become rich. If you think of poverty, you will become poor. If you keep your mind healthy, your body will be healthy. If your mind is weak and timid, the body will become sick and stressed out. To become successful in your business, it must be a process; there is a time to sow and a time to reap. If you sow more, you will reap more. If you sow little, you will reap little. You cannot sow and reap in the same season. Everything has a season. If your psychology always triggers the same action, step by step you become financially independent and successful in your business.There are 5 ways to become successful in your business by using psychology triggers:1. Using Auto Suggestion to reprogram your subconscious mind. If your mind is negative, filled with fear, doubt, and worry, you will live in negative vibrati
As a webmaster myself I grew increasingly weary of hearing how "important" my links were in the eyes of a search engine. Now this may sound
SEO and Link Building - A Tip Sheet
Link building is one of the key components of SEO. Because it is so vital, it is important to be aware of what to look for and how to correctly go about link building.The important thing to remember about link building is this - are the sites you are looking at linking to relevant? You might have noticed when you do a search on a search engine like yahoo or Google, next to the website is a percentage. This is the percentage that the search engine rated the site as relevant to the key words you put in. So you might be asking how Google creates this percentage of relevancy? The answer is simple. While it is not the only factor, one of the key factors is the number of sites that contain your link. To get your link on someone else’s page usually involves something called a link exchange or reciprocal link. What this means is, basically, they will put your link on their site in exchange for you doing the same. Here is where the relevancy now comes in. It is vital to make sure that the sites you use for this portion of SEO link building are related in some close fashion to your site. For example, if your web site is on golf and golfing, then a link to a fishing site is not going to be relevant. Not having relevant links in your SEO link building can have a negative impact on your search engine rating .So think carefully before trading li
r "Expert" advice on the value of links and reciprocal links?Link building is one of the key components of SEO. Because it is so vital, it is important to be aware of what to look for and how to correctly go about link building.The important thing to remember about link building is this - are the sites you are looking at linking to relevant? You might have noticed when you do a search on a search engine like yahoo or Google, next to the website is a percentage. This is the percentage that the search engine rated the site as relevant to the key words you put in. So you might be asking how Google creates this percentage of relevancy? The answer is simple. While it is not the only factor, one of the key factors is the number of sites that contain your link. To get your link on someone else’s page usually involves something called a link exchange or reciprocal link. What this means is, basically, they will put your link on their site in exchange for you doing the same. Here is where the relevancy now comes in. It is vital to make sure that the sites you use for this portion of SEO link building are related in some close fashion to your site. For example, if your web site is on golf and golfing, then a link to a fishing site is not going to be relevant. Not having relevant links in your SEO link building can have a negative impact on your search engine rating .So think carefully before trading li
As a webmaster myself I grew increasingly weary of hearing how "important" my links were in the eyes of a search engine. Now this may sound
Online Marketing Conference In Sydney Yields Interesting Results
This week I’m in Sydney invited as an “industry expert” at a national online marketing conference. I was honoured to be on the panel, give a workshop and present to a full and well represented conference.It was incredible to see how the industry has come such along way since I started optimising and email marketing in the 90’s. The results of major brands such as Virgin Blue, Intercontinental Hotels and the QLD Tourism Commission were great case studies that really drilled home what works well in the online marketing space.Planning, measurable outcomes and reviewing campaigns were a major discussion point by Australian and international organisations. Campaigns and online initiatives that failed to work by most organisations were scrapped with another two or three ready to replace poor results.The common cry by all presenters including myself was that offline marketing goals and initiatives needed to drive and align with online marketing goals and activities. The planning process is so critical to success and will enevitably drive more qualified leads and converstions for web sites.Measurable results from campaigns and online initiatives were also highlighted as a mandatory planning tool. None of the truly successful organisations at the conference failed in their target setting activities. Most delegates that
s a webmaster myself I grew increasingly weary of hearing how "important" my links were in the eyes of a search engine. Now this may soundThis week I’m in Sydney invited as an “industry expert” at a national online marketing conference. I was honoured to be on the panel, give a workshop and present to a full and well represented conference.It was incredible to see how the industry has come such along way since I started optimising and email marketing in the 90’s. The results of major brands such as Virgin Blue, Intercontinental Hotels and the QLD Tourism Commission were great case studies that really drilled home what works well in the online marketing space.Planning, measurable outcomes and reviewing campaigns were a major discussion point by Australian and international organisations. Campaigns and online initiatives that failed to work by most organisations were scrapped with another two or three ready to replace poor results.The common cry by all presenters including myself was that offline marketing goals and initiatives needed to drive and align with online marketing goals and activities. The planning process is so critical to success and will enevitably drive more qualified leads and converstions for web sites.Measurable results from campaigns and online initiatives were also highlighted as a mandatory planning tool. None of the truly successful organisations at the conference failed in their target setting activities. Most delegates that
Managing Outsourcing Relationships
While virtually every business now relies on information technology (IT) to help provide services or deliver products to the marketplace, things have rarely been more precarious for in-house IT professionals. This is so, despite the conventional wisdom that IT is acknowledged to be more strategic than ever.Increased market competition, more demanding customers, tighter margins and shorter product life cycles have caused businesses to examine where they may be able to focus better on core competencies, reduce risk and costs, and become more agile and competitive. For many companies and small businesses across all industry segments, outsourcing IT is the only answer.Outsourcing lowers operating costs, eliminates backlogs, improving data input quality, production and document availability. And, in the end, outsourcing adds profits to the bottom-line.But outsourcing is far from a panacea. How an outsourcing relationship is managed - internally and externally - is as important to its ultimate success as the execution of the outsourced tasks themselves. Given that industry analyst Gartner recently reported that outsourcing can trigger an employee backlash, what do organizations need to know to make outsourcing a win-win for all concerned? How can a company best manage the firm that it has just retained? What project managem
ant" my links were in the eyes of a search engine. Now this may sound brave or stupid of me but believe me when I say it is neither. I could not give a FLYING HOOT how important Google, Yahoo, MSN or the "Gurus" think my sites are and I don't care what my PR is.While virtually every business now relies on information technology (IT) to help provide services or deliver products to the marketplace, things have rarely been more precarious for in-house IT professionals. This is so, despite the conventional wisdom that IT is acknowledged to be more strategic than ever.Increased market competition, more demanding customers, tighter margins and shorter product life cycles have caused businesses to examine where they may be able to focus better on core competencies, reduce risk and costs, and become more agile and competitive. For many companies and small businesses across all industry segments, outsourcing IT is the only answer.Outsourcing lowers operating costs, eliminates backlogs, improving data input quality, production and document availability. And, in the end, outsourcing adds profits to the bottom-line.But outsourcing is far from a panacea. How an outsourcing relationship is managed - internally and externally - is as important to its ultimate success as the execution of the outsourced tasks themselves. Given that industry analyst Gartner recently reported that outsourcing can trigger an employee backlash, what do organizations need to know to make outsourcing a win-win for all concerned? How can a company best manage the firm that it has just retained? What project managem
Am I completely nuts? Not at all, you see my sites have plenty of traffic wi
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