Tags |
|
|
Links |
|
|
Article Check - Brand Your Business
What do businesses have in common? Well, the main thing is the goal of each company to generate income through legitimate transactions.On the other hand, what is not common among businesses? There are a variety of things. It could be the way management runs the company. It could also be the kind of products or services offered. And it could also be the different laws that govern these businesses.Yes, there are laws that govern business. If you look closely at each country, you will see that they have different laws and ordinances that govern how businesses are run. For example, imagine Product A, which is legally sold in Country A. However, the same product in Country B cannot be sold legally.If you go to Canada and start looking deeper into its business situation, you will realize that there are unique conditions that can be found there and nowhere else. To a
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing p
Webinar is the buzz in the industry to attract prospects. One of the successful campaigns in online marketing is webinar. Introduced to educate clients more about the company and products are now a strong tool to attract new prospects and we find many online information providers cashing on promoting webinars. Just imagine, you visiting a technology website, find a link talking about interactive information and you access. Now your information is a source of revenue for this webmaster that sells between 10 to 50 dollars depending on your industry and job profile. So this means when you access many of these information available on that website, you are a gold visitor.Interesting, everyone focused and value your time more than you yourself do. Being into Human Resource industry, we find that webinar is a great tool to cross sell and attract new prospects. The ground real
Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clients by comparing it with or against something already familiar in their minds. Al Reis and Howard Geltzer first published a book about it in the 1970’s.
To give you an idea of positioning, take Avis. Hertz car rental already had first place in the market. By being first place, they preempted that position. Everyone knew that they were #1. So, Avis, to get any recognition at all, had to position themselves with Hertz, but actually couldn’t take their spot. Do you recall what they did? You got it – “Avis. We try harder.” By positioning themselves as the best second runner up, they were able to capitalize on a larger portion of that market.
Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.
To give you a better idea, the other day one of my subordinates saw a cup of mine with red circles on it. He said it looked like a ‘Target’ cup. That is branding. That red target logo is branded in that person’s mind. He saw it and immediately thought of the chain store.
However, Target is positioned differently – it’s discount chain with good style. Some people even refer to it as ‘Targ?’ – that is positioning. It positions the store with some hoity-toity posh boutique but everyone knows it’s right there with Walmart price wise. Good position.
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing pi
When a new nonprofit is created, the founder or founder(s) generally recruit a small group of people they know and trust to help get things going. These people often wear many hats ranging from janitor to baker to teacher's aide to board member.As the organization begins to grow up, the lines become clearer between serving on the Board and volunteering in the program or office, though people will often continue to serve in multiple roles.Up to this point the Board typically has 4-8, maybe 10, members and most discussions and decisions are made by the group as a whole or default to whomever is closest to the daily operations. Eventually, the Board realizes that in order to increase the impact of the organization, it needs to extend its efforts beyond its initial program efforts. That generally means more emphasis on fund raising, finances, marketing, and evaluation (p
To give you an idea of positioning, take Avis. Hertz car rental already had first place in the market. By being first place, they preempted that position. Everyone knew that they were #1. So, Avis, to get any recognition at all, had to position themselves with Hertz, but actually couldn’t take their spot. Do you recall what they did? You got it – “Avis. We try harder.” By positioning themselves as the best second runner up, they were able to capitalize on a larger portion of that market.
Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.
To give you a better idea, the other day one of my subordinates saw a cup of mine with red circles on it. He said it looked like a ‘Target’ cup. That is branding. That red target logo is branded in that person’s mind. He saw it and immediately thought of the chain store.
However, Target is positioned differently – it’s discount chain with good style. Some people even refer to it as ‘Targ?’ – that is positioning. It positions the store with some hoity-toity posh boutique but everyone knows it’s right there with Walmart price wise. Good position.
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing p
Gifts play a significant role in strengthening relationships. The same rule applies to business too. One important reason for giving gifts is for business purposes.Like a wedding, a business deals with people. So, it is proper to give useful gifts. Various people can give business gifts on various occasions. To elaborate, employees can present gifts to employers, and vice-versa. Announcements like pay hikes or extra perks for employees are gift-giving occasions. In return, to honor the employer, you can chalk out a few ideas for gifts. You can throw up a surprise party to cheer him. You can also think of other business gifts like stationery, a memento, personal diaries, etc.Typically, business gifts are the most formal of the kinds of gifts discussed so far. Hence, there does exist a standard etiquette for choosing and presenting a business gift.Generally, off
Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.
To give you a better idea, the other day one of my subordinates saw a cup of mine with red circles on it. He said it looked like a ‘Target’ cup. That is branding. That red target logo is branded in that person’s mind. He saw it and immediately thought of the chain store.
However, Target is positioned differently – it’s discount chain with good style. Some people even refer to it as ‘Targ?’ – that is positioning. It positions the store with some hoity-toity posh boutique but everyone knows it’s right there with Walmart price wise. Good position.
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing p
A well-designed document is an effective document. It gets your message across to your intended audience—whether your aim is to give information, sell a widget, or help someone grasp a concept.I have graphic design software on my computer, and I think I have a pretty good eye. Why do I need a graphic designer? Strictly speaking, you don’t—any more than you need a hairstylist, a mechanic, or a lawyer. You could cut your own hair, fix your own car, and represent yourself in court. Most of us, though, recognize that we can’t be experts at everything, and that an amateur job will generally look…well, amateur. The music is not in the violin—and great designs aren’t guaranteed by even the most sophisticated software. Even if you have an innately good design sense, getting up to speed on everything a graphic designer needs to know takes time and effort that might be better
However, Target is positioned differently – it’s discount chain with good style. Some people even refer to it as ‘Targ?’ – that is positioning. It positions the store with some hoity-toity posh boutique but everyone knows it’s right there with Walmart price wise. Good position.
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing p
Cisco acquires Scientific Atlanta, with the hope of combining the various home networks: video, data, voice, audio. In one stroke, Cisco has positioned itself at the pinnacle of the Network Convergence debate.Only two companies had a complete lock over the channel serving the STB market: Motorola and Scientific Atlanta. With today’s acquisition, Cisco cuts through the barrier to enter the STB market, and with it, acquires a massive opportunity to lead the innovation in home networking. Neither Motorola, nor SA had enough of the other pieces. Cisco does.Imagine the future of the Home Network ...One, just One box from Cisco sits as a Gateway Server for ALL the home networks, with a fat pipe coming into it. Services can be turned on and off remotely, as the consumer pays. Various Clients - all Wireless, of course - plays off this Server: The VOIP/VideoOIP phone h
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. What if you changed your body periodically – I mean really changed your body. “Oh, today, I think I’ll be Asian – straight black hair, slanted eyes” – but yesterday you were Caucasian; how do you expect anyone to remember who you are when they see you on the street? It is kind of the same. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on every thing you put out.
The good thing is that you get to make the rules…colors the same, style of lettering the same, logo etc. And there is some flexibility as long as you follow the rules. You can’t go too far out of bounds, but you can change some things within the frame of what others can still recognize.
There was an actual study done by GE (General Electric). They found out that it only takes 22% of their logo for people to recognize. Only 20% of their logo needs to be seen before people recognize it.
So, it sort of is like the Western concept of branding your cattle – making sure people recognize what is yours.
Remember I said ‘the same look and feel’? Well, the other side of branding is what it makes you feel about it. Chevrolet used to say it was America’s vehicle – baseball, hotdogs, apple pie and Chevrolet. Now it is “like a rock”. That makes you feel a certain way about it. It still is in line with the old idea about Chevrolet. Americanism = loyalty = dependable = Chevrolet. That song that comes on is their brand. Being America’s vehicle is their position. Both give you a certain feel.
Branding in your marketing has to make you feel something. A technology company can’t have an old style font – you might not think they were very far advanced.
Take PostcardMania. Our colors, bold style font and humorous quips give you the feeling that we are happy and lively. We make sure that our prospects and customers get that same feeling every time they see our mail, emails, packages, logo, etc.. Therefore it is important to look the same every time.
Take a dry cleaner for example. His postcards, packaging, hangers, etc. need to have his logo, colors and font all the time all the same - on everything. That way when people receive his postcards in the mail, they look for what specials that h
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.caseupon.com/article/8043/caseupon-Brand-Your-Business.html">Brand Your Business</a>
BB link (for phorums):
[url=http://www.caseupon.com/article/8043/caseupon-Brand-Your-Business.html]Brand Your Business[/url]
Related Articles:
Testimonials - Four Steps to Great Testimonials that Promote Your Business!
How Can Forum Signature Advertising Work For Me?
Bookmark it:
|