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Article Check - The Aim of the Name
They say, we are bombarded with thousands of advertising messages each day. Some are in the most unlikely places; above the urinals in public toilets, painted on the inside walls of parking garages and now, on the gas pump handle!It's bad enough most of us have to pump our own gas.Long gone are the days when the smiling guy in the mechanic's hat checked the oil and cleaned the windshield while another guy pumped gas in the tank at a whopping 24 cents a gallon! (Yeah
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identit
Injection molding is a manufacturing technique for making parts from plastic material. Molten plastic is injected at high pressure into a mould, which is the inverse of the desired shape. The mould is made by a mold maker from metal, usually either steel or aluminium, and precision-machined to form the features of the desired part. Injection molding is very widely used for manufacturing a variety of parts, from the smallest component to entire body panels of cars. Services
So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.
STOP! Stop, and think.
Don’t go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it?
Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes the ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short.
Whoa, Joe!
What’s the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for?
The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI.
A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.
And all you’ve got to work with is the title. So look over what you’ve written, and write down all the different titles you can think of for your work.
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left. The fewer words the better.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles. Which ones stir you to pull them out, and scan a few pages? Why?
Can you see anything in their titles that you might use in your speech or article title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identity
I write some of my best articles, books, and coaching and consulting proposals in the wee hours of the morning, long before dawn.Officially, this is not during a 9-5, business day, is it?What if I wanted to sell these precious hours to an employer, with the assertion that this is when I perform best? Do you think I could line-up a job, say with a publisher, to come into headquarters between 1-5 in the morning?Probably, not, right? After all, who is goi
Whoa, Joe!
What’s the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for?
The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI.
A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.
And all you’ve got to work with is the title. So look over what you’ve written, and write down all the different titles you can think of for your work.
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left. The fewer words the better.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles. Which ones stir you to pull them out, and scan a few pages? Why?
Can you see anything in their titles that you might use in your speech or article title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identit
Here, I will share my experience with you on the decorum required. I learnt what not to do from my first conference call and what to do from the second.My first experience with a conference call was on sales strategy with corporate office. I logged into the conference bridge as per the agreed schedule, but soon realized that most of the other attendees were late. Some people I could not identify were talking, adding to the noise in the background. Some were even eat
A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention.
And all you’ve got to work with is the title. So look over what you’ve written, and write down all the different titles you can think of for your work.
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left. The fewer words the better.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles. Which ones stir you to pull them out, and scan a few pages? Why?
Can you see anything in their titles that you might use in your speech or article title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identit
There are many powerful subliminal messages in advertising. We are only going to deal with one of those messages which I think is probably the most powerful one. And that message or emotion is greed. No one likes to admit this particular emotion but it courses through each and every one of us.One of the best ways to get through the barriers that people put up in order to protect their finances is through the emotion of greed. People love to know that they are gettin
As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left. The fewer words the better.
Do any of them have a bit of mystery, or wit, or maybe an interesting play on words?
Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles. Which ones stir you to pull them out, and scan a few pages? Why?
Can you see anything in their titles that you might use in your speech or article title?
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identit
The Law of Social Proof. The Law of Authority. The Law of Contrast. Do these terms mean anything to you? They will in a moment!You won't find these laws in your country's Constitution or legal writings, but whether you realize it or not they affect your life every day. That's because these laws are being used to influence your thoughts and actions all the time, without your even realizing it.We all know, of course, that the advertising industry is constantly
A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right.
Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation.
The aim of these names is to reinforce your company's image, and remind people of your business identity.
So Joe Black's web site could be named joeblack.com, or, if he wanted something wittier, BlackInk.com, and his email address could be joe@blackink.com.
Joe, like most of us, has other interests than his business. He’s a birdwatcher, and is planning an online newsletter and website for others with this hobby who already know him.
A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address for it could be joe@blackbirds.com.
Sometimes you can’t make such an apt connection. For example, when my ezine, which focuses on the marketing of financial services, was created it needed a name. I liked the acronym "TIP". But what could name I expand it into?
Here’s a few that came to mind:
* The Insurance Practitioner * The Intelligent Planner * The Insightful Provider * The Interested Ponderer * The Insurance Professional * The Incorporated Practice, etc.
To say nothing of all the variations that can be rung by switching the adjectives around.
See what I finally decided on at: http://www.eTIP.ca/
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Copyright 2005, Donald F. Pooley, Inc.
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