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Article Check - Part 2 - Do Not Ever Link to a Site Without Doing This First!
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa.For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail the entire Dallas/Fort Worth Metroplex onc
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all
We discussed the most overlooked Key Performance Indicator is the "magic number," which refers to how many new appointments a sales rep must generate each week in order to achieve their revenue goal. In early 2000 I walked into a VP of Sales mission with a sales organization consisting of 120 reps spread out over 12 sales regions. They were running at 38% of revenue goal for over 2 years. I ran a KPI study and determined they were running 2 new appointments per week/rep, but their KPI’s dictated they needed to achieve 7. So I announced a training objective to enable them to do it effectively, (now branded the X2 Sales System®) and threw quota out the window for 90 days. But I replaced the monthly quota with the weekly ‘magic number’.8 months later sales units sold increased by 520%. Calculate your sales team
In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don't budge the cylinders in the lock.
Number of links takes second place to quality of links. The words you choose, varying them for each targeted link site, and incorporating some tried and true direct mail standard tactics will make your links more popular in the search engines, which is our ultimate goal. So lets get started!
As we said earlier, links are a crucial part of attaining high search rankings. The key to writing good "link content" uses the same tactics for writing all good web content. Namely, don't write for the search engines. Write for your readers and target audience. After you do that, then go back and tweak the little details to optimize for the engines. Why? The search companies attempt to give results for human readers, and because a number one search engine position is worthless if the description of your site is the most boring thing anyone has ever read.
You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked.
Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins.
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all y
While for-profit corporations and non-profit charities have their obvious differences, they have at least two things in common: They need to take in money in order to survive, and they need to connect with the individuals or organizations that need their products or services.With the for-profit company, the money comes from the customer; non-profits, on the other hand, have to seek funds from donors and then promote their services so that the people they propose to help know of them and can find them.For both types of organizations, branding helps enormously. Coca Cola's dramatic red and white logo is recognized instantly by billions of people around the world, as is the stylish little swash of Nike. When the tsunami hit in South East Asia and Hurricanes Andrew, Rita, and Katrina struck in the U.S., donations po
You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked.
Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins.
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all
I am frequently asked what it takes to increase productivity and to catalyze change within an organization. My answer is simple…Become very, very focused. Focus has always been a characteristic that has served me well. In my life focus results in aligned priorities, order, discipline and productivity. Those things in turn result in balance and happiness. That sounds simple enough doesn’t it? Then why is it so hard for executives and entrepreneurs to stay focused? There are two primary reasons that professionals cannot maintain their focus:1. Successful people tend to be energetic, creative, intelligent and have bias toward action. That combination of personality traits combined with the pace at which business operates today can cause even the best and brightest to lose focus and in turn lose productivity, and;2.
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all
Here are the secrets to increase your web site traffic. Here is how to create thousands of visitors daily to your website; and these three methods guarantee targeted visitors to your web site, not just hits from some email list or advertising gimmick you probably paid too much for.There are several ways to generate both free and paid web site traffic, but there really are only a handful of effective ways to generate traffic without spending a lot of money and without wasting a lot of time. What I mean is: There are only a few ways that are really powerful and worthwhile.I won’t waste your time telling you about all those “other ways.” I am interested in showing you the most powerful, proven, and fastest ways to create an avalanche of targeted traffic to your website, without it costing you a small fortune!
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all
The definition of vortex is a spiral motion of fluid or air that sucks everything near it toward its center. All marketing and communications professionals have been sucked into an editing vortex like a dust bunny into a power vacuum at some point during their careers. It's a rite of passage.Here's the scenario: You're working on a new, exciting project. It's an annual report. You have all the players in place: copywriter, designer, photographer, editor, your supervisor (or board member or company president) and you, the communications director/project manager. You discuss the project's direction, the schedule and the parameters. Everyone is clear. The copywriter outlines the project and you get initial approval from your supervisor. The photographs are taken. The copywriter writes copy, you get copy approval from your
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all your keywords.
Don't forget to use those keywords within your page too!!
Step 6 Final Thoughts
Stay away from link farms and free for all link sites.
List in as many Directories as you can, especially ones that are of the same nature as your site.
Try to get one-way links. You might be able to buy some from someone fairly cheaply. If you have to get a reciprocal link, stick to sites that are similar in theme to yours. They don't have to be identical, but in the case of The Orange Pumpkin Company, a link from a car dealer is a waste of time…unless that car dealer happens to have a collection of the world's greatest pumpkin recipes on their site. If that's the case, then try to get a link on the page with the recipes.
Even though you're goal is to rank high in the searches, write for the end user. Then go back and fine-tune things for an optimized search engine friendly page.
Good luck and happy linking!
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