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  • Article Check - 5 Top Tips For Attracting Targeted Traffic

    Cold-Calling (Selling Ice To Eskimos)
    My career has been comprised of sales, sales management and recruiting. I've worked for some of the largest companies in the world: Wal-Mart, General Electric, Gannett, as well as a couple small ones and start-ups (including my current firm--no longer a start-up after 5 years in business). With the exception of one (the giant retailer) each company relied heavily on cold-calling to generate new business. My definition of cold-calling is when a sales rep targets a company and/or individual that he or she thinks meets the demographics of a potential buyer and then without invitation (this is key, hence the italics) either picks up the phone or walks into their office in an attempt to initiate a sale. Col
    sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks availabl

    Training Seminar Tips and Tricks For Solutions Providers Part 1
    Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The opportunity to increase your trust and credibility factors with training seminars is one not to be ignored. The following are some tips and tricks to help you sponsor the most successful training seminars possible.Remember that your training seminar is a marketing tool not simply a goodwill gesture. This means balancing providing value to the attendees while still getting your sales message out.Pick a training seminar topic that you know your target is very interested in. Survey 10 or 20 people within your existing network for ideas. If it appeals to them, chances are it will appeal
    One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.

    As the owner of a network of web sites receiving well over a million hits a month, in this article I give you my five top tips for increasing targeted traffic to your web site.

    Newbies on the web frequently make the mistake of just wanting traffic, and join any and every program offering just that - "thousands of hits to your web site", with the vast majority of them completely worthless. When their web sites fail to make any money, many of them give up on the web as a money-making myth.

    For those that do persist, and try to learn from their experience, they realize it's not just any traffic they need - it's targeted traffic. That means web site visitors who actually want to visit (rather than those who are 'forced' to visit via some traffic exchange program), and so are actually interested in what you have to offer.

    This type of traffic is far more profitable to you - your visitors are far more likely to purchase from you, simply because you have what they want.

    But how can you attract targeted traffic?

    Here are my five top tips:

    1. An Affiliate Program

    This works by giving those who promote your products a commission if they make a sale. Over time you can build up an army of people who are busy promoting your web sites for you.

    My own affiliates account for well over half of all my sales, and to do that, by definition they have to be pushing a lot of traffic my way.

    You can begin to see what my traffic and sales levels might look like without an affiliate program.

    For beginners who are selling digital products such as ebooks or software, the easiest and cheapest way to start your own affiliate program is through ClickBank. That's how I started and I still use them today.

    2. Add Content

    Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

    Search engines like Google appear to favor web sites with a clear navigation structure that provide quality content within a certain genre - that means not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

    You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use, such as http://IdeaMarketers.com.

    3. Create Content

    Just as you are looking for content you can quickly add to your web site, so are thousands of other publishers. By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

    In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks available

    In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?
    The mandate for businesses in today’s volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can’t afford to keep doing things the way they’ve always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper and typewriters were the heights of office technology.At a time when the growth and success of most businesses is dependent upon the ability to deliver timely and targeted information to current and potential customers quickly, easily and as inexpensively as possible, the majority of companies continue to settle for the same direct mail tactics used in the fifties. Acc
    do persist, and try to learn from their experience, they realize it's not just any traffic they need - it's targeted traffic. That means web site visitors who actually want to visit (rather than those who are 'forced' to visit via some traffic exchange program), and so are actually interested in what you have to offer.

    This type of traffic is far more profitable to you - your visitors are far more likely to purchase from you, simply because you have what they want.

    But how can you attract targeted traffic?

    Here are my five top tips:

    1. An Affiliate Program

    This works by giving those who promote your products a commission if they make a sale. Over time you can build up an army of people who are busy promoting your web sites for you.

    My own affiliates account for well over half of all my sales, and to do that, by definition they have to be pushing a lot of traffic my way.

    You can begin to see what my traffic and sales levels might look like without an affiliate program.

    For beginners who are selling digital products such as ebooks or software, the easiest and cheapest way to start your own affiliate program is through ClickBank. That's how I started and I still use them today.

    2. Add Content

    Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

    Search engines like Google appear to favor web sites with a clear navigation structure that provide quality content within a certain genre - that means not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

    You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use, such as http://IdeaMarketers.com.

    3. Create Content

    Just as you are looking for content you can quickly add to your web site, so are thousands of other publishers. By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

    In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks availabl

    How To Turn Marketing's Greatest Enemy Into YOUR Greatest Asset
    You work like crazy trying to attract attention and business, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them.They never come back. You did your marketing so well and marketed so wisely that you're almost in a state of shock at how your customers ignore you.Do you want to know why they ignored you, why it was so easy for them to put you out of their minds? It's because you ignored them.It's because you made the sale and then made the grave but all-too-common error of thinking that your marketing job was over. That was a terrible error. But at least you've got a lot of company making the sam
    .

    My own affiliates account for well over half of all my sales, and to do that, by definition they have to be pushing a lot of traffic my way.

    You can begin to see what my traffic and sales levels might look like without an affiliate program.

    For beginners who are selling digital products such as ebooks or software, the easiest and cheapest way to start your own affiliate program is through ClickBank. That's how I started and I still use them today.

    2. Add Content

    Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

    Search engines like Google appear to favor web sites with a clear navigation structure that provide quality content within a certain genre - that means not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

    You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use, such as http://IdeaMarketers.com.

    3. Create Content

    Just as you are looking for content you can quickly add to your web site, so are thousands of other publishers. By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

    In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks availabl

    How To Start Your Google Adwords Promotion Beginnings
    Double your traffic to your website In 30 minutes Or less using google adwords!Can this be true? Is it this easy to increase traffic to your website?Well, the answer to those questions is yes!But Beware, You must have some basic knowledge before you start your pay per click google adwords campaign. If not, you are most likely going to lose a pile of cash while you learn. Or you will spend hundreds of dollars, get frustrated and say "this does not work" and give up!Google adwords is an amazing advertising medium and one that allows you to quickly test a market and determine if what you are offering is a good match for your audience. You can have your Google Adwords promotion
    not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

    You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use, such as http://IdeaMarketers.com.

    3. Create Content

    Just as you are looking for content you can quickly add to your web site, so are thousands of other publishers. By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

    In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks availabl

    On the Internet Spider Bot Is More Popular Than Spider Man
    Search Engine Optimization (SEO) is a systematic, inexpensive, thought-intensive procedure that helps a website get a higher ranking in search engines. In simple words, effective SEO makes sure that your page appears within the top results. Have you ever wondered why your company, even as a market leader in its category, still happens to get buried twenty pages deep, in the Result pages of a Search Engine?. Even worse, unknown players sit on top of the results page, channelling thousands of Dollar’s in business away from you. You need help If not from Spiderman, then at least from a Spider Bot.Getting on First Page, using related keywords on Google, Yahoo!, MSN, or Other such search engines. In
    sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

    Hundreds of ezine publishers are also on the look out for quality content that they can publish, on a wide range of topics - if a publisher with a large mailing list chooses to publish your article, this can lead to a surge in both traffic and sales on your web site when their ezine is published. Many ezines are published online too, providing another permanent link and source of high quality traffic to your web site.

    There are various courses and ebooks available online that can teach you how to effectively distribute your articles and get them published - there's also a free e-course available at http://takanomi.com/publish-articles.php that tells you nearly everything you need to know.

    4. Publish An Ezine

    One of the most effective ways to build a loyal base of repeat visitors for your web site is your own mailing list, whether it's an ezine that publishes regularly, or a mailing list who you occasionally mail to.

    By publishing quality information in your emails, you increase your credibility, build trust with your subscribers, and encourage repeated visits to your web site.

    5. Pay Per Click Engines

    When you use pay-per-click engines, you are effectively paying to have a high ranking position for certain keywords, on certain search engines. If you choose your keywords carefully, the traffic is highly targeted - the trick is to ensure you are not paying more per click than each visitor is worth.

    To do this effectively requires some careful tracking of the visitors that arrive at your site from your keyword placements, but done correctly, the end result is net profit for you.

    The main pay-per-click engines are Google Adwords and Overture - with Google, your ads are displayed within minutes; with Overture, it can take a few hours to a few days to have your ads approved and displayed.

    I personally use all of the above methods to attract targeted traffic to my web site - of course, that's not the end of the road in terms of web site profitability. You then need to ensure that a proportion of this targeted traffic converts into paying customers. Once you've mastered this too, you are well on your way to online success.

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