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Article Check - 10 Website Sins and How to Avoid Them
How many Adwords books have you bought? Three? Five?Let me list the ones I own: Adwords Killer, Adwords Miracle, Adwords180, Adwords Kung Fu, Google Cash and Wealth Wizard, Beating Adwords, Perry Marshall’s Definitive Guide and also Mr.X’s Adwords Black Book.You might also throw in Day Job Killer and Affiliate Project X. And I probably forget some.It used to be that Adwords was to online marketing what Traffic Equalizer was to Spam. It was just that easy to make money.Nowadays people question themselves before getting into the market because it seems to have gotten so much more competitive.Which leaves me to wonder if they are playing with the same parameters I am. Perhaps I’m just lucky but I’ve had only 2 losing campaigns in nearly 6 months. Direct links,
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark back
After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I’ve learned one thing: none of them address what approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize it.That research was my impetus for writing The Power of Approachability. I wanted to give people a clear picture of what the idea meant, along with many small tips and suggestions to put that idea to use – one conversation at a time.So, straight from the pages of the book, here are my Top Ten Ways to Maximize Your Approachability.Ready to Engage The word approachability derives from the Latin verb appropriare, which means “to come nearer to.” Inter
1. The biggest problem for many years is waiting for your Website to download and open the page. There are countless times I have not bothered waiting and closed the browser Window. Do not assume all your visitors are on Broadband, because the bulk of people on the Internet still use dial-up connections. If you have to display videos, let the visitor decide whether to play them and do not let them load automatically.
If you have a Flash intro, put a visible bypass link to allow people to get to the meat of your Website without wasting time watching your granny in the garden. When your Website is media-rich, let your Home Page be a simple choice for the visitor to select either Broadband or Dial-up.
2. The second reason your Website stinks is if your message is not immediately obvious. I want to know—within the first couple of seconds your page opens—exactly what it is you do, offer, or sell. Define the purpose of your Website, then write a strong headline message, and feature this in the Home Page title, description, and page heading.
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark backg
Slumps can happen to anyone, at any time, in any market. In most cases, they usually have little to do with the auction economy. Slumps are usually the result of loss of focus, self discipline, self doubt and negative talk. Regardless of the reasons for your slump, it is important to realize that slumps are expected and that they need only be temporary if handled properly.1. Begin with an admission that you are in a slump. Stay away from negative people. View yourself as an appreciating asset, Invest in yourself and take advantage of every opportunity that comes your way on the grounds that every such investment makes you that much more valuable to yourself and to others. Visualize positive results often, always assume the auction contract prior to negotiations etc. See yourself enjoying the benefits that
If you have a Flash intro, put a visible bypass link to allow people to get to the meat of your Website without wasting time watching your granny in the garden. When your Website is media-rich, let your Home Page be a simple choice for the visitor to select either Broadband or Dial-up.
2. The second reason your Website stinks is if your message is not immediately obvious. I want to know—within the first couple of seconds your page opens—exactly what it is you do, offer, or sell. Define the purpose of your Website, then write a strong headline message, and feature this in the Home Page title, description, and page heading.
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark back
When I was sixteen and still at school, I worked in a department store on a Saturday. Cross selling was made easy for me then. For a while I worked in the menswear department. Someone came in to buy a shirt, and because all the related goods were displayed next to each other it was straightforward to ask whether the customer wanted a pair of cuff-links or a new tie to go with the shirt. If they bought a tie, the next cross sale was to suggest they also buy a spot-cleaner for the tie. A friend of mine worked Saturdays in a DIY store. Similar rules applied. Someone bought a tin of paint, and the cross sale opportunities were perhaps a paint brush; a brush cleaner; or even one of those implements to help keep lines straight. The basic rule to cross-selling then were - if you have a number of products to sell, group
If you have a Flash intro, put a visible bypass link to allow people to get to the meat of your Website without wasting time watching your granny in the garden. When your Website is media-rich, let your Home Page be a simple choice for the visitor to select either Broadband or Dial-up.
2. The second reason your Website stinks is if your message is not immediately obvious. I want to know—within the first couple of seconds your page opens—exactly what it is you do, offer, or sell. Define the purpose of your Website, then write a strong headline message, and feature this in the Home Page title, description, and page heading.
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark back
Common sense at work: Such qualities as loyalty, energy, intelligence and hard work are certain to be in any consensus of what it takes to build a successful career.“However, there’s another essential ingredient that is too often overlooked,” says Ramon Greenwood, senior career counselor at www.CommonSenseAtWork.com> “That is having fun on the job.”In fact, most of us are downright ambivalent when it comes to the subject of fun on the job and taking leisure time away from work. It is easy to argue both sides of the issue.You’ve heard the axiom, “All work and no play makes Jack a dull boy.” Well, it is true.A macho point of view has been the order of the day among some ambitious careerists. It expresses itself through a sort of masochistic drive to work more hours t
2. The second reason your Website stinks is if your message is not immediately obvious. I want to know—within the first couple of seconds your page opens—exactly what it is you do, offer, or sell. Define the purpose of your Website, then write a strong headline message, and feature this in the Home Page title, description, and page heading.
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark back
What is a weblog, well simply put a weblog is a journal that is kept online. In its simplest form a weblog will have an article every day or week that says what the person is doing.A great way the weblogs are now being utilised is as a marketing device that allows a person to market directly to their customer without the hassles of email or especially direct mail. Just off the top of my head I can tell you what kind of information can be included in these weblog articles: info on new market trends, personal achievements, buyer and seller success stories, personal stories to personalize yoou to youor public. How else can you do this? With a website you would have to update it often and a weblog is built for this so there is no hassle. With direct mail such as newsletters you would have a high cost to send
3. Do not attack me with multi-colour Website, or one with an extremely dark background and weird, light-coloured text. In the early days of Websites, some pitiful techie gave out the information that on computer screens it was easier to read text if it was white on a dark background.
You may even be old enough to remember the DOS writing software called WordStar, which featured white text on blue background; in fact, you can still use this effect on most word processing software today.
However, the truth of the matter is that everybody prefers black text on white background; yes, I know there are exceptions to every rule but if you are going to sell to that tiny market sector, you going to go broke very quickly!
4. If your page opened quickly on my browser, and within a couple of seconds I understood exactly what your Website offers in a natural colour scheme that was attractive to me and 6 billion others, I may try to open another page. This is often the fourth reason why your Website stinks, because you make it far too difficult for me to:
a) find out where I can go, and
b) get there!
You will hide your navigation stuff right down at the bottom of a horribly long page, and then make the links in the smallest possible text. Worse, you use evil looking graphic buttons with strange pictures and unknown text that I can never decipher.
Let me give you a free, hot tip that not many people know—your links to other pages on your Website are usually keywords. Ah! The light is beginning to dawn, because keyw
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