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Article Check - 11 Ways To Drive Traffic Away From Your Website
The business section of the March 20th issue of the Arizona Republic had a front page article titled "Families Passing Business Torch". My practice often involves working with families on the subject and I found the article very timely, particularly since studies tell us that during the next several years 30 to 40 percent of both family, as well as non-family owned businesses will "attempt" to transfer ownership. I say "attempt" because 2 in 3 family businesses fail after transition to the second generation. As business owners approach retirement age, they are dealing with several complex questions and conflicting goals.The business owner wants to monetize his equity in his corporation, and in many cases there is a desire to maintain family ownership of the business. If the business is sold to outsiders to achieve personal financial security, the children are left without the legacy of the family business. Alternatively, if the owner decides to transfer the business to family members, then the owner will likely be without the same personal financial security and may have to deal with a significant gift or estate tax liability.In many cases, business owners adhere to what I call the "avoidance of the unknown syndrome", which translates into: if I don't think of th
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long
"My new boss casually asks how I spent my weekend. I want to keep my personal life private.""My parents criticized my decision to start a business. They're convinced we will soon be living in a homeless shelter.""My friends invited me for lunch this week and I just don't have time for one more social event."As you begin a new venture -- job, business, promotion, relocation -- you may feel you're living in a glass bubble. Friends, coworkers, and family watch you closely, wondering if they'll have to pick up the pieces after a midlife crisis career crash.You love them, but you need to set limits. Life gets crowded when you live in a small bubble.1. Draw your own boundary map before getting caught in tough situations. If you're clear on your own needs, your lines will be solid.2. When you're asked a tough question, use the opportunity to communicate the message you want to send.Q: "Shouldn't you be spending more time with your family?" A: "I have a wonderful family. Did I tell you my daughter is a starter on her high school basketball team? And my son just won an award for…"3. Skip apologies and explanations unless you really need forgiveness.Q: "Can we get together for lunch next week?"A:
While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.
As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.
Don' Speed-It-Up; Slow-It-Down
Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long e
Does your business need a blog?A blog is a Web log, an online journal. Blogs started out as online diaries, a form of revelatory writing in which diarists shared their everyday lives with the world. From their beginnings as a weird web fad in 1998, blogs have moved on, and are well on the way to becoming a standard business tool, often as content management systems and instant publishing tools.In February 2003 Google.com bought Pyra Labs, the company which owns the Blogger weblogging tool and blogging began to take off. Blogger.com, one of the main sites providing blog software and hosting, boasted a million hosted web logs in early 2003, and now has tens of millions.Blogs are mainstream. Many businesses are starting to see the value of a blog: instant communication with their customers, and for new businesses, and better Internet visibility with faster indexing in the main search engines, like Google.A blog help your business in many ways, depending on whether you create a private or a public blog. Blogs are so useful that you'll want to create both.=> Your business's private, internal blogThese days, no one works alone. Even if you're a solo business operator, you have colleagues --- partners, contractors, and suppliers with whom you
As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.
Don' Speed-It-Up; Slow-It-Down
Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long
A person who has a lazy, slow-moving gait tends to look less commanding than someone who walks with a good posture that exudes confidence. Likewise, the way the company is organised can help it position for future growth.The world has changed dramatically. These days, being internationally competitive is the name of the game. With the dissolution of the international trade barriers and the evolution of a new global economy, many companies have gone through a continuum of transition from being international (stressing an export-import orientation), to being multinational (having major operations abroad that are concentrated on specific, relatively protected markets) to being global (looking at the entire world as a market). The new and total global economy has come of age.There are three organisational structures:Multi-local The overseas affiliates are given full autonomy with little interference from the headquarters. This structure is suitable for organisations that require high customisation, flexibility and speed to respond to the market place. Examples of industries requiring such structures include the retailing, auditing and consulting businesses etc. The downside is that there are wasteful duplications and low cost efficien
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long
Retailing is very diverse and sometimes the edges start to blur with other type of business. The word retail comes from the Old French retaille “to cut off”. So a wholesaler or manufacturer sells bulk lots while the retailer is willing to sell off smaller or individual pieces. Of course this definition only takes us so far because many wholesalers also sell retail and many retailers also sell wholesale in larger lots.Further, the common usage of retail is based more on whether the business deals directly with the public. Retail banking, retail service stations, and local coffee shops are all retailers although they do not necessarily sell any goods in the sense of a clothing store.A local physical location is not even necessary for the definition of retail anymore now that e-tailing and Ebay selling can be retail businesses unto themselves. The best definition of retail might be any business whose product or service is made for, and targeted to, the consuming public.WHAT DO YOU BRING TO THE TABLE?So you have a skill or cash, (but hopefully both) and you want to enter retail. This is where it all branches out. Do you know what you want to do or don’t you? If you do it is probably because you have the skill from working for others. Yo
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long
Internet dating is a two-edged sword. I have met some very, very good friends on there, but I have also met psychos, inconsiderate men, men who don't have a clue, men who only want sex....you name it, I have gone out with "it."At first it was very exciting to have all these dates, get to know people and talk about your past experiences. Now, when I see a man on the internet I just wonder what his agenda is.Don't let the sweet words on the phone or the internet fool you....when you meet they very well may be a horse of a different color! But how are you to know? Wish I knew the answer but I don't.Rule number one is never meet a guy for the first time at your home. Offer to meet him at a restaurant, for coffee or lunch at a mutually agreeable place. You don't want this guy to know where you live until you have fully checked him out.My philosophy has always been to be totally honest and upfront from the very beginning. This doesn't settle well with many, but so what...you have to protect yourself, your self-image and your self-esteem.I have always teased that I could write a book about all my experiences (some are not to be believed!) and I really could, but I don't have the room to do it here.I think the bottom line is: guys are not what
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and mortar store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the thing
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