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  • Article Check - Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

    Five Tips For Effective Marketing For Your Home Business
    You have raised a home business with the help of products and services in which you honestly believe. Before counting your money, however, you need to make sure that your business has a future. And the best way to do this is through a carefully planned business-marketing program. Here is what you have to do.1. Do it your self. Do not delegate the building of the market foundation of your company. Even if there are some more qualified employees working with you, they do not know or love your business as you do. Ask for guidance from experts or hire them to help you design a business marketing plan, but bear in mind that the best results possible will come o
    >

    Example 3

    The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

    www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

    Pros

    • Full control over design
    • Can use server side scripting languages
    • Can use databases to dynamically create web pages

    Cons

    • Lacks your own domain
      Your Business Title is an Important Marketing Tool
      Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker. If I see the title Account Manager, I know I am simply dealing with a salesperson. If I see the title VP Marketing, I know this person is closer to the top and can probably make some decisions when it comes to spending money on contracts. Look at your own card, what title do you have? Is it a title that will entice others to call you when something comes up? Is it a sales title? It is not bad having
      Selecting the Perfect Domain Name

      The first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:

      • www.freewebspace.com/users/losers/reallosers/Hire-me.html (Example 1)
      • http://www.Kooool-Magic-2day4U2.tv/ (Example 2)
      • http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html (Example 3)
      • http://www.TikiMagic.com (Example 4)
      Example 1

      Unfortunately the first site is too common today. It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.

      These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

      www.freewebspace.com/users/losers/reallosers/Hire-me.html

      Pros

      • It's free
      Cons
      • It's free because your visitors are bombarded with ads (Viva Cialis)
      • It's unprofessional. You look cheap because you are. Don't Be!
      • It's too loooooooooooooooooooong.
      • It too hard to type out without mistkes.
      • Too many limits on designs and script usage.

      Example 2

      The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

      This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

      www.Kooool-Magic-2day4U2.tv/

      Pros

      • It's slightly better than the prior example
      • It contains some keywords (mostly misspelled and numberized)
      • It's your own domain name
      Cons
      • Doesn't use .com
      • Words are misspelled
      • Numbers are substituted for words
      • It uses too many hyphens
      • Too long
      • More cute than professional

      Example 3

      The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

      www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

      Pros

      • Full control over design
      • Can use server side scripting languages
      • Can use databases to dynamically create web pages

      Cons

      • Lacks your own domain
        7 Ways to Make a Profit With Online Business
        If you are like thousands of like minded people every week, you may be trying to come up with plans for the best online business. In this regard, as you go about planning for the best online business, you will want to know the 7 ways to make a profit with an online business. 1. In order to come up with the best online business, in order to develop a business that profits, you need to create a detailed business plan. You need to have a roadmap for your best online business.2. In addition to the business plan, you will need to develop a comprehensive marketing plan.3. To accomplish the creation of the best online business, you will
        professional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.

        These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

        www.freewebspace.com/users/losers/reallosers/Hire-me.html

        Pros

        • It's free
        Cons
        • It's free because your visitors are bombarded with ads (Viva Cialis)
        • It's unprofessional. You look cheap because you are. Don't Be!
        • It's too loooooooooooooooooooong.
        • It too hard to type out without mistkes.
        • Too many limits on designs and script usage.

        Example 2

        The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

        This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

        www.Kooool-Magic-2day4U2.tv/

        Pros

        • It's slightly better than the prior example
        • It contains some keywords (mostly misspelled and numberized)
        • It's your own domain name
        Cons
        • Doesn't use .com
        • Words are misspelled
        • Numbers are substituted for words
        • It uses too many hyphens
        • Too long
        • More cute than professional

        Example 3

        The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

        www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

        Pros

        • Full control over design
        • Can use server side scripting languages
        • Can use databases to dynamically create web pages

        Cons

        • Lacks your own domain
          Domain Names: Still Paying Too Much?
          Are you still paying $25, $35, or more for a new domain name? If so, you are paying too much as domain name prices continue to drop. You can save money on new domain names; please read on to learn how you can find big savings.Avoid the Big Registrars – The priciest domain names are sold through the legendary and established domain name registries. Many have been charging their customers $25 or more for years, but you don’t have to pay that much! They want you to think they are “it” when it comes to registering your domain names; quite frankly, they aren’t “it!”Shop the Domain Specialists – Today, there are several well known companies
          ree because your visitors are bombarded with ads (Viva Cialis)
        • It's unprofessional. You look cheap because you are. Don't Be!
        • It's too loooooooooooooooooooong.
        • It too hard to type out without mistkes.
        • Too many limits on designs and script usage.

        Example 2

        The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

        This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

        www.Kooool-Magic-2day4U2.tv/

        Pros

        • It's slightly better than the prior example
        • It contains some keywords (mostly misspelled and numberized)
        • It's your own domain name
        Cons
        • Doesn't use .com
        • Words are misspelled
        • Numbers are substituted for words
        • It uses too many hyphens
        • Too long
        • More cute than professional

        Example 3

        The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

        www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

        Pros

        • Full control over design
        • Can use server side scripting languages
        • Can use databases to dynamically create web pages

        Cons

        • Lacks your own domain
          Sales Management Myths: Entrepreneurial Salesperson
          I just had a phone conversation with a client who had a familiar story to tell. He had built his business on the model of an entrepreneurial sales force. Give them a territory, pay them straight commission, and tell them they are in business for themselves, free to develop the customers they chose with the products they wanted.And for a couple decades it had worked well. The business grew and expanded. More entrepreneurial sales people were added, and the model was duplicated over and over again.So far so good. But then the growth in sales began to slow down. Three flat or declining years in a row has caused this company president to question the st
          mmon strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

          www.Kooool-Magic-2day4U2.tv/

          Pros

          • It's slightly better than the prior example
          • It contains some keywords (mostly misspelled and numberized)
          • It's your own domain name
          Cons
          • Doesn't use .com
          • Words are misspelled
          • Numbers are substituted for words
          • It uses too many hyphens
          • Too long
          • More cute than professional

          Example 3

          The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

          www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

          Pros

          • Full control over design
          • Can use server side scripting languages
          • Can use databases to dynamically create web pages

          Cons

          • Lacks your own domain
            Book Review : Beating Adwords
            The majority of Internet marketers know about Google Adwords and its power to drive laser-targeted traffic for the products or services they created or are affiliated with. However, Adwords can cause high monthly advertising costs, especially for new and unprepared marketers who think they can make easy money with Pay-Per-Click advertising. Since Google uses very complex algorithms to determine the placement of advertisers' ads and never reveals anything about their inner workings, only experienced Adwords marketers know how to get the most exposure for the least amount of money. Those who are making money through Adwords created their campaigns mainly based on t
            >

            Example 3

            The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

            www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

            Pros

            • Full control over design
            • Can use server side scripting languages
            • Can use databases to dynamically create web pages

            Cons

            • Lacks your own domain name
            • Looks unprofessional
            • Hard to remember
            • No keywords in URL
            • URL has no tie to your USP (unique selling proposition)

            Example 4

            The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

            www.TikiMagic.com

            Pros

            • Professional looking URL
            • Domain name uses keywords
            • Domain name uses USPs
            • Easy to remember
            • Full control over design
            • Can use server side scripting languages
            • Can use databases to dynamically create web pages and other great uses.

            Cons

            • Requires more time to maintain
            • Requires a little money to register domain name
            • Requires a little more money to host

            Conclusion

            This concludes Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it. The key points for selecting domain names:

            1. Try to get a .com domain name.
            2. Keep it reasonably short and memorable.
            3. Avoid misspellings and word substitution (4 instead of for).
            4. Limit the use of hyphens.
            5. Try to incorporate your USPs and keywords in the name.

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