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Article Check - One Product - Service - Client Does NOT Make A Business
Often students in schools are involved in projects that require the class or students to raise additional money to cover the cost of that project. Some of these projects could be the raising of money to purchase band uniforms, go on a class trip, take a trip oversees, etc.To help raise additional revenue there have been many creative fundraising efforts conducted. Some of these fundraising efforts include car washes, bowl-a-thons, walk-a-thons, selling of candy, etc.One additional fundraising effort that has proven to be successful is the selling of
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can
Here is a quick tip for securing temporary office space without spending a bundle of money or getting involved in a lot of hassles. Just remember these three words: 'shared office space'. Savvy business people recognize that the words 'shared office space' does not mean actually sharing space with another company. They refer to a type of permanent or temporary office space that can be quickly and easily obtained for any length of time. For example, let us say you need to set up temporary office space somewhere. It can be either in your area or
This talented and skilled professional was on a slippery slope to a failed business. She was using one of the most enticing and dangerous models for the direction of her business: Offering just one service to just one market.
One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate: you start to look too much like an employee to keep the IRS happy.
So, what's the answer? For this new client, my first question was "Have you done the numbers?"
Her blank look was enough of an answer. So, we walked through the numbers process:
how many contacts she needed to generate a lead
how many leads to make a sale
how long the sales process took in both hours and days
how much it cost out of pocket to develop a paying customer
how long to deliver the service
how much she needed to sell to cover her expenses, to generate enough to get by, and provide a quality life for herself, and
how long before the customer was ready for the next service session.
The answer to her problems was very clear. She needed to sell six new clients a week to get by in order to pay her bare living expenses. But, it took significantly more time than 40 hours per week to generate the leads, close the sales, and deliver the service. More like 80 hours per week.
She had also not taken into account the amount of money her marketing and sales was taking, as well as the money needed to produce the service. So, although her target was 6 sales a week, she really needed to make at least 7 to cover both the costs of production, and the money she needed to cover her living expenses.
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can
Discounted conference calling rates are easy to find by just searching on the Internet. Many resources are available for companies looking to conference calling rates. Once a discounted conference calling service has been found, it is important to check all of the rate information to make sure that the conference calls being held qualify for the discount. The rate that is stated in most cases on a web site home page is usually already a discounted calling rate.In most cases though, that rate is available only without the use of certain services. Other
One service, one big client, one product, does not make a one-person business that can thrive. And, it can get you in hot water if your one client with your one product or service is corporate: you start to look too much like an employee to keep the IRS happy.
So, what's the answer? For this new client, my first question was "Have you done the numbers?"
Her blank look was enough of an answer. So, we walked through the numbers process:
how many contacts she needed to generate a lead
how many leads to make a sale
how long the sales process took in both hours and days
how much it cost out of pocket to develop a paying customer
how long to deliver the service
how much she needed to sell to cover her expenses, to generate enough to get by, and provide a quality life for herself, and
how long before the customer was ready for the next service session.
The answer to her problems was very clear. She needed to sell six new clients a week to get by in order to pay her bare living expenses. But, it took significantly more time than 40 hours per week to generate the leads, close the sales, and deliver the service. More like 80 hours per week.
She had also not taken into account the amount of money her marketing and sales was taking, as well as the money needed to produce the service. So, although her target was 6 sales a week, she really needed to make at least 7 to cover both the costs of production, and the money she needed to cover her living expenses.
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can
If there is one skill that can get you far in life no matter what it is you wish to achieve or better yourself at, it's the skill of being able to communicate efficiently. It don't matter whether you wish to get ahead in the business world or develop a lasting and meaningful relationship; good communication skills are a must and are the key to your success. Here are some tips to help you develop your communication skills.Developing good communication skills is more than just being able to talk or the contents of what you are saying. Good c
Her blank look was enough of an answer. So, we walked through the numbers process:
how many contacts she needed to generate a lead
how many leads to make a sale
how long the sales process took in both hours and days
how much it cost out of pocket to develop a paying customer
how long to deliver the service
how much she needed to sell to cover her expenses, to generate enough to get by, and provide a quality life for herself, and
how long before the customer was ready for the next service session.
The answer to her problems was very clear. She needed to sell six new clients a week to get by in order to pay her bare living expenses. But, it took significantly more time than 40 hours per week to generate the leads, close the sales, and deliver the service. More like 80 hours per week.
She had also not taken into account the amount of money her marketing and sales was taking, as well as the money needed to produce the service. So, although her target was 6 sales a week, she really needed to make at least 7 to cover both the costs of production, and the money she needed to cover her living expenses.
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can
What's easy to forget when you're looking for a new job is that you are interviewing the company as much as they are interviewing you. It's about match and exchange. Do they have what you want? Do you have what they want?If you feel desperate for a job, everything about the company, position, and people may look a lot rosier than it probably is. You're much more vulnerable taking whatever's offered rather than assessing the situation for real, personal satisfaction. The same can happen if the company is desperate for you. They may view your abilities as gre
how long before the customer was ready for the next service session.
The answer to her problems was very clear. She needed to sell six new clients a week to get by in order to pay her bare living expenses. But, it took significantly more time than 40 hours per week to generate the leads, close the sales, and deliver the service. More like 80 hours per week.
She had also not taken into account the amount of money her marketing and sales was taking, as well as the money needed to produce the service. So, although her target was 6 sales a week, she really needed to make at least 7 to cover both the costs of production, and the money she needed to cover her living expenses.
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can
Do your clients know all that you do and have done? Are they proud and honored to have the privilege to work with you? Or are you a run of the mill everyday doctor that treats them in a quick and friendly manner, and then moves on to the next patient, not to be thought of again until their next ailment?When you share information about what is going on with YOU with your patients, they not only get a chance to know you, they get the opportunity to learn about you and tell their friends.The truth is people like to brag.People hire a coach - they
An undoable plan!
The answers to her dilemma were the strategies one-person business owners need to consider for themselves. What kind of multipliers can you implement so you can provide for yourself in a manner to which you would like to become accustomed, and at the same time provide quality products and services to your target market.
Start with a commitment to yourself that you will never again have just one service or product for one market. Aim for at least 3 service/product offerings in 2 - 3 markets. (I know when you are just starting out, it is hard to develop all three at the same time. Just make sure it is in your plan, and then work your plan.)
Devote your next executive meeting with yourself to reviewing your product/service packages. Look for ways you can multiply your efforts, or transfer your current offerings to another market. Ask yourself:
Is it time to make one of your service packages into a stand alone product you can make once and sell, sell, sell? Consider ebooks, workbooks, resource guides, quick start guides to using a product or service. Plus with add on's, hard to source supplies, and specific tools.
Can you bundle stand alone, or individual services into an ongoing coaching, consulting retainer agreement with your existing or new clients?
Can you service a number of clients at the same time? They can get the benefit of learning from one another, and lower individual fees while still increasing your total income/time. Consider teleseminars, group coaching, group counseling or therapy, seminars, workshops or training classes.
You can also look at unserved potential clients in the work you are already doing. Many professional speakers develop products or services so their audience members can take a part of the speaker home with them, or continue learning more than what was possible in one presentation. Consider what you could offer the executives who make the decisions to hire you. Or, additional products or services for meeting planners. This means you have
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